Today we’d like to introduce you to Louise Canton.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Since a child, I have been fascinated with portraiture and using paint to capture the way light falls on the face and the mood one could create. After finishing school, I went on to study art and psychology at a college near London where I discovered photography and became obsessed. I went on to study photography in a specialist Art University in Falmouth, England; I was interested in using art and photography as a form of therapy and the creative aspect of fashion photography as an art so on the side of my degree assisted different fashion photographers. After graduating I travelled Canada and Asia, eventually settling in Sydney, Australia. Not knowing anyone in the industry, I poured over fashion magazines and persistently called my favorite photographers, even creating photo stories dedicated to certain photographers to get their attention until my stalking paid off! I was eventually able work with them on shoots for magazines like Elle, Grazia and many fashion designers where I absorbed as much information as I could, and also shooting my own work on the side. What fascinated me most was the transformation of the subject, by working with the right eye, flattering light and good direction, anyone could look beautiful in front of the lens. After spending five years in Australia I moved to Las Vegas and while still working on the odd look book for fashion starting working on portraiture for women with a fashion and fine art feel.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think working as a freelance artist could ever be a smooth road. The hardest part was trying to find a way into the industry in Sydney, but persistence is key.
So, as you know, we’re impressed with Louise Canton Photography – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am still very much a freelance artist and don’t want to lose the passion behind the photography so am selective about the commercial projects that I take on. I love taking women’s portraits in their dream shoot, Art is always key with my work, some of my favorite shoots have been styled on an artist or painting, like in the style of Frida Kahlo, or fashion/glamour shoots to celebrate milestone birthdays or a more mature still portrait. I feel most proud when I reveal the images to my subject and I can see how moved they are by their final images. I also love to use photography to communicate visually with people from different backgrounds and show a connection through their portraits.
So, what’s next? Any big plans?
I have worked as a private photography tutor on occasion and hope to develop this further since photography is far more accessible now and can play an important part in people’s lives.
- Prices start at $450
- Address: San Diego/Las Vegas
- Website: www.louisecanton.com
- Email: firstname.lastname@example.org
- Instagram: @louisecanton
- Facebook: www.facebook.com/louisecantonphotography
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