Today we’d like to introduce you to Louise Hall.
Hi Louise, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers?
In 2007, House of Colour changed my life. After a life of constant worry over what to wear and how I was being perceived, both at work and socially, I found confidence and joy in my closet. It was all thanks to my Personal Color and Style Consults with House of Colour. I was working back home in the UK for one of the world’s largest healthcare companies and planning my move to a big new role at the global headquarters in Chicago. A few of my colleagues had “had their colors done” and raved about how it had helped them to shop and dress with confidence. I was a little nervous about the big move and needed a little boost, so I thought, “why not”? I was pretty skeptical beforehand, but after my color consult, I was a complete convert! I could instantly see how different colors impacted me. I went immediately back for my style consult, and after that, using the tools and what I learned, shopping and putting outfits together became so much easier. I no longer buy things that don’t work for me, and I’m able to instantly tell if something is right or not.
I spent a further 12 years leading global marketing teams, never once worrying about what to wear for a big meeting, presentation, or social event. My role as a senior leader and 24-year career in a Fortune 500 company spanned all sizes of the organization, from the global h.q. with 11,000 employees on-site to a newly acquired Silicon Valley start-up with a small handful of people. I’ve confidently collaborated with all levels, up to and including the C-Suite and Board of Directors. These experiences have helped me understand and coach my clients to make the best first and lasting impressions, whatever they do now, whatever they aspire to achieve, and however early or late in their career.
What I learned helped me outside of work, too. I got a casual wardrobe that worked for me and my chronic vacation overpacking was cured! Now that I live my best life by the ocean in America’s Finest City, my casual closet is where I spend most of my time, and I’m having such fun with it. I am thrilled to own a House of Colour business and take my clients through the same journey that I experienced. I was first to launch House of Colour to San Diego in mid-2019 and have had the utmost joy since then working with male and female clients, from high school age to retirees. My clients have anything from the most casual beach lifestyle to senior leadership roles in corporations. My own experience helps me work with anyone from any walk of life. I show you how to make your closet work for you and make you feel GREAT, and we have a lot of fun along the way!
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Launching House of Colour to San Diego for the first time has been quite a challenging journey. I moved to San Diego from the Bay Area in Spring 2019 and in Summer 2019, I launched my business. The business typically relies heavily on referrals, which would be much easier if I already lived in San Diego and had some contacts here that could become my early clients. Instead, I only knew my realtor and my husband!! Nobody knew me or my business or what the services that I provide are all about, so it was a very slow start for me. I did everything I could to get the name of the business out there. I joined networking groups, focused a lot of effort on building social media content, talked to anyone that would listen about my business, and I even printed postcard adverts that I hand-delivered on foot to neighborhood mailboxes!
Six months after opening my business and when I was starting to see some momentum, the COVID pandemic struck and I had to close down. I used my time to build more content and also delivered services virtually, where possible. Since the opening up of the state, I am pleased that my business is growing again.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My business provides Personal Color and Style services, and I am part of House of Colour that was first formed in the U.K. over 35 years ago. While fashions, trends, and fads come and go, color theory, as interpreted by House of Colour, remains based in science, logic, and objectivity. I enable my clients to make the very best first and lasting impressions, whether in a professional or social situation. I believe that everyone deserves to look and feel their best so that they like what they see in the mirror and feel the confidence and joy that comes with that.
The core of the business lies in two consults; Personal Color and Personal Style Analysis. In Personal Color Analysis, I take the time to find your best color palette, including your “WOW” colors, which are all individually rated for you, making this a personalized experience. You take home a wallet containing color swatches in your palette to help you shop, plus a booklet with lots of useful information on clothing and makeup. You also get advice on hair, nails and jewelry colors. For women, I also do a “90-second makeup” on you, including mineral powder, blush, mascara and finding your perfect three lipsticks. Consults are usually done individually or in groups of two or three.
In Personal Style Analysis, you discover how to combine your body type with your own personality to understand what styles of clothing naturally look better on you, yet also reflect your authentic self. The Style consult is a natural partner to Color Analysis and is part of the journey to creating a wardrobe that reflects confidence, trustworthiness, authority, and health/beauty. Color and Style is the magic combination that works together to give you the knowledge and tools analysis to help you dress and look put together every day and shop for a lifetime. Plus, by knowing the colors and styles that work for you as an individual, you can save time, money and always look great!!!
I also offer additional services to clients that have experienced Personal Color or Style Analysis, such as makeup consults, closet edits, shopping clinics/trips, Pinterest shopping list or inspiration board creation and other bespoke services.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
I have a couple of science degrees and started out in my early career as a clinical scientist. I know more than most people about viruses and blood!
- Email: email@example.com
- Website: www.hoclajolla.com
- Instagram: https://www.instagram.com/houseofcolour_lajolla/
- Facebook: https://www.facebook.com/HouseofColourLaJolla