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Meet Lynne Arciero of Positraction and REV Studio in La Jolla

Today we’d like to introduce you to Lynne Arciero.

Lynne, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I attended California State University, Long Beach to get my Bachelor of Arts degree in Public Relations under the School of Journalism. In my third year, the program required each student to do an internship.

My goal was to intern at the most innovative, creative agency that I could find. I was thrilled to land a position at Chiat/Day as they were known for their cutting-edge advertising, and at the time, had a PR division. I was a little concerned when I learned I was being assigned to automotive accounts. After growing up watching my father wrenching on our family vehicles, it didn’t sound very glamorous. I was also pretty intimidated because I didn’t have any technical knowledge of cars. The first thing I did to prepare for my newfound position was to call my dad. We went to the hobby shop and bought a kit motor to assemble so I could understand the basics. To this day, I can relate back much of my technical knowledge to that point.

After graduating with a year and a half of internship experience, I received a call from Holly Ferris who was also a Long Beach alumna. She was with the Toyota Racing Division at the time and was looking for someone to help her support PR for its motorsports division. For the next six years, I learned many lessons and met some of the most incredible people who still influence how I think about business and life today. Subsequently I embraced the automotive world and went on to work for Land Rover, Maserati, Rolls-Royce and eventually McLaren Automotive.

After experience living on both sides of the coast, I decided to move back to San Diego in September 2012 and start my own Creative Branding and Marketing Agency, called Positraction which we are about to celebrate our eight-year anniversary!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Well, they say “nothing good comes easy” and we agree with that. There have been ups and downs but I believe every entrepreneur starting their own company goes through some highs and lows. I am a strong believer that producing good work is priority so it does take a bit of a toll on my work life balance. I realized early on in my career I had challenges managing my stress which in turn affected my health. I took a number of classes on how to manage stress and a recurring theme was bettering my organizational skills. Once I developed a routine that focused on being organized, I had a better game plan on producing good work.

We’d love to hear more about your business.
Positraction, Inc. is a full-scale creative branding and marketing agency specializing in unique, innovative design and the intelligent strategy behind it. At Positraction, it’s our job to know what “good” looks like — and we do. Based in La Jolla, CA, our work can be seen from coast to coast, as well as abroad. At Positraction, we are hungry to produce meaningful work with every project we undertake.

In the heart of La Jolla Village and blocks from the ocean, REV Studio provides the ideal location for your next commercial or lifestyle photo or video shoot. A division of Positraction, Inc., we drive results through holistic visual communications. At our core, we empower businesses, brands, and agencies to have a greater impact through holistic, cinematic strategy. We are your partner for growth.

I’m most proud of our team and how we are all very supportive of each other and the level of dedication we all have toward each other and our clients – we care. We each bring a unique skillset to the team and makes for a really great collaborative effort.

Despite being a certified small business owner and certified women owned business we thrive when we play with the “big boys.” Our work is top notch and we pride ourselves in the strong quality of our work.

What role has luck (good luck or bad luck) played in your life and business?
I’m a believer in paying attention to coincidences. I also believe you can make your own luck. Thankfully I have had great success with networking which brought me in contact with current clients, current employees and various opportunities to help grow Positraction. It’s all about your attitude – turning a setback into something positive isn’t always easy but it’s definitely possible. Our name isn’t Positraction for no reason! Positive + Traction is what we aim to do every day – keep moving forward, practice gratitude, and good things will adhere.


  • Our logo design services start at $1600.
  • Website building services start at $3500.
  • REV Studio space rental is $124/hour.
  • Creating animated videos are $450/animated minute.

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