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Meet Maggie Espinosa

Today we’d like to introduce you to Maggie Espinosa.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 2001, I ventured into my amazingly fun freelance travel journalism career and haven’t looked back. I had copywriting experience from years in the advertising field, so I segued those skills into producing content for destination articles. Being new to the industry, I had to start by writing for small, monthly publications and work my way up. Before long, I was contributing to larger newspapers and magazines, eventually garnering coverage in Huffington Post, Travel + Leisure, San Diego Union-Tribune, Los Angeles Times, USA Today, and more. Along the way, my travel platform grew to include radio/podcast interviews, and guest appearances on NBC Nightly News and the Travel Channel, as well as authoring two travel books. The addition of my website and social media created a strong digital component to my travel career, rounding out my presence on all forms of media.

Has it been a smooth road?
As with any new career, there were learning curves along the way. There still are. But, my passion and tenacity to forge ahead get me to the next level. Publishing my two travel guides were huge endeavors. The first book — The Privileged Pooch; Luxury Travel With Your Pet in Southern California — required me and my dog to stay at 76 hotels from San Diego to Santa Barbara. Plus, research every pet-friendly restaurant, activity, and shop in the areas. It was a blast, but a lot of work. My second book — On A Mission; An 800-Mile Walk to Discover California’s El Camino Real — was arduous. As the title reveals, I walked 800-miles to visit California’s 21 historic missions along the state’s Royal Road. It was an amazing journey. The kindness of strangers was my biggest takeaway from the trek.

Today, with the loss of numerous newspapers and magazines, I’ve had to delve into digital and social media. Its ever-changing nature makes it a struggle to master. The constant content requires curating good daily posts and blog articles. It’s imperative I remain current in the travel industry, and online is where it’s at now.

So let’s switch gears a bit and go into your business, tell us more about it.
My business focus is to be the voice of travel for women ages 45-65. Travel means different things at different stages of life. That’s not to say it becomes boring. It means spring break in Daytona, Florida is replaced with seeing the Northern Lights in Alaska. Many people equate travel in my demographics to taking cruises. But I believe curiosity has no age limit. Spirit of adventure is not dictated by a number on your birth certificate. Youth doesn’t have a stronghold on the desire to visit destinations for the first time and taste foreign foods. The ambition to summit new heights and throw caution to the wind still lives within us. This sets me apart from other companies catering to my customers. I’ve worked hard to provide trustworthy, valuable, unique travel information to my readers, viewers, and followers. Their satisfaction is what I’m most proud of.

How do you think the industry will change over the next decade?
Within the next 5-10 years, the travel industry will be solely digital — videos, online content, virtual reality, and artificial intelligence. This will demand another learning curve to stay relevant. But, algorithm-generated numbers allow me to better target my customers’ needs and deliver exactly what they want. To stay ahead of the curve, I enrolled in graduate school at San Diego State University for a master’s in hospitality and tourism management. The provided tools are propelling me to project where the industry is going.

The program is also extremely helpful in running my Airbnb, which is another big shift in the travel world. As a “hotelier,” I need to be on trend when providing my two bedrooms, one bathroom house as a vacation rental. My goal is to make sure the guests have a stellar stay.

Contact Info:

 Image Credit:
Miguel Espinosa & Angelica Ryan

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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