Today we’d like to introduce you to Maria Disla.
Maria, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It’s crazy to think that Pure Indoor Cycling will be hitting its three year anniversary in August. It all started out of a want/need to have a spin studio in the heart of downtown/ Little Italy. At the time, there was no dedicated boutique spin studio in downtown SD.
As a New Yorker, I was used to having a lot of options for Spin classes. I loved being able to have multiple boutique studios within walking distance of my work or home. In moving to SD, that’s one area where I felt the city lacked. For all the food options and amazing venue spaces and events that take place here, there weren’t as many options in downtown for fitness three years ago. I’m glad to see that has really changed and I’m glad to see that Pure was at the forefront of that shift.
We’re gearing up for an exciting celebration of our three years and part of that the celebration has us thinking about how we can continually innovate our classes, and our studio.
We just announced our upcoming summer challenge and we are really excited to share more about that with our local community. The heart of this challenge is something that I personally connect with and I find that the rest of our community will too.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a smooth ride (pardon the pun). I think there are definitely things that I wish I had known 3 years ago that would have probably helped me avoid some mistakes. I think one of the biggest things was to trust my gut. It’s something that as a first-time business owner, a first-time manager of a 20+ person team you just aren’t ready to understand that. You are constantly second-guessing. Constantly looking for outside signs that what you are doing is right, that you are on the right path. But you to trust your gut, you have to trust and believe in the vision of what you are doing. Your gut will usually always steer you in the right direction.
I know that I was (and sometimes still am) very scared of making big decisions, there’s always the worry that people won’t understand, or connect with what you are putting out there.
One major thing I’ve have learned along the way these past three years is that you have to have confidence in what you are doing and do it with passion. People notice when things are done out of passion and they really rally behind you.
Pure Indoor Cycling – what should we know? What do you guys do best? What sets you apart from the competition?
Pure is a welcoming space. It’s the kind of place I always wanted to be a part of. The kind of place where you don’t feel afraid to come in and try something that you maybe had never tried before.
In going to so many spin studios in the past, I always felt like I didn’t belong or like I wasn’t at the level I needed to be in order to attend classes. I think that’s one thing that sets us apart, we are welcoming, and we want everyone who takes our classes to feel like they achieved something and that they themselves are in control of what that means for them.
We have a saying, “find your moment,” that to me sums it all up, it’s YOUR moment. You chose how, when and why you take it and you are in control of how you develop your skills are a rider. We as instructors and as a studio are there to cultivate the space for you to feel free to find it.
What moment in your career do you look back most fondly on?
It’s actually something that’s happened fairly recently. I was asked to speak on a panel at the upcoming Gritty Leadership Conference. They reached out to me and wanted to partner with Pure and be an official sponsor of the conference. They also asked me to speak on a panel and talk about leadership, team culture and what it’s really like to run a business. It’s definitely really cool to see that others have taken notice of how we do things and that they want to learn from that.
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San Diego, CA 92101
The main entrance to the studio is on Columbia between A & B streets
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