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Meet Maria Luisa Sacchi of Gioie Belle

Today we’d like to introduce you to Maria Luisa Sacchi.

Hi Maria Luisa, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I always loved jewelry since I was very young. I’m especially attracted by unique and handcrafted jewels made in bronze, brass and silver. When I came to live in the US, I was always asked about the jewels I wore, that’s why I decided to start my own small business, Gioie Belle. I select the most special female artisans in Italy, my country, and I sell their creations here. What these jewels have in common is originality, quality and finesse. They resonate with my passions and personality. My background is engineering and business but I love art in all their forms. Painting, composing music and writing are my stronger passions. I’m also starting my own line of jewelry. Gioie Belle put everything together, my love for technology, business and art.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The main struggle I had to face was the pandemic. After my first successful in-person sale back in December 2019, the new Covid-19 virus put everything on hold.

I had just created my e-commerce platform and I was ready to present my jewelry at local fairs but the world shut down. It’s not easy, in general, to launch a new e-commerce shop, especially focused on the jewelry being the market quite saturated already and with big brands. But I believe in the quality and uniqueness of the jewels I personally choose. And also, who doesn’t love the Italian fashion and style? 😉

As you know, we’re big fans of Gioie Belle. For our readers who might not be as familiar what can you tell them about the brand?
I created Gioie Belle (which means Beautiful jewels in Italian) because I wanted to bring to the US some beautiful artisanal jewelry made in Italy. Most of the jewels I sell are completely handcrafted using bronze, brass, silver and even ceramic. They come from different female artisans which I personally select basing my choice on quality, originality and finesse of their creations. I have an engineering and business background but I’m also an artist, so I love art in all its expression. The collections I offer are very different from what you usually can find here or can buy from the most famous brands. With Gioie Belle my effort is to sustain the small artisanal world in Italy. These fantastic women create unique jewels with a story to tell. They can match your personality and let you feel powerful and beautiful. They will attract attention thanks to their special appearance. On you can find earrings, necklaces and rings. Video calls are available for clients who are not in San Diego and want to see better a particular product. I’m for sure proud of being Italian and I’m happy to present to the US the work of these fantastic artists.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
I’d be happy to find collaborations in the fashion world in San Diego. Jewels match well with clothes and other accessories. Sharing some marketing efforts could also be useful. I especially love the collaboration among women, I think it’s very powerful.


  • Our range of price is from $40 to $140, but few pieces are really high end around $800

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