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Meet Marina Grinfeld of Sensible Spa

Today we’d like to introduce you to Marina Grinfeld.

Thanks for sharing your story with us Marina. So, let’s start at the beginning, and we can move on from there.
My road to Esthetics began 20 years ago. During my adolescent years, I developed severe acne. It affected my self-esteem and confidence. I remember being so immersed in all the skin creams and lotions hoping to have my acne disappear yet nothing helped until my first facial at 16. It was then that I realized there is a profession that not only helps women feel confident but also beautiful.

I realized skin care was my true calling and I became a licensed esthetician in 2004. I was lucky enough to be mentored by amazing professionals in the skin care field from the beginning of my career. I began renting a room almost immediately after becoming licensed. I was eager to start my career in Esthetics. I always knew the Skincare was my niche and still is!

But after ten years of renting a room at a great full-service salon, the salon abruptly closed its business. And I was left with a dilemma of finding another room to rent to accommodate my clientele. I quickly realized that it was not that easy! Many salons are loud or have tiny “closets” for facial rooms, and I was frustrated with the lack of options. It was then that my husband and I realized that it was time to create a perfect place for what I wanted to offer.

A Place where women and men can come and relax while enjoying skincare and beauty services in a beautiful atmosphere. Sensible Spa was born in 3 short months. Now three and half years later I am proud of Sensible Spa represents. I feel fortunate to have a profession that I truly love whether it is a treatment that helps a client relax or a treatment that gives some much-needed confidence.

Has it been a smooth road?
Owning your own business always has its challenges. It has been a rough but rewarding road as a small business owner in an extremely competitive field. I still struggle from time to time, but I have a passion for what I do, so I work through the obstacles. One of the challenges has been educating clients on the importance of proper regular skin care.

There is an overwhelming amount of misinformation and “quick fix” skin products. But it truly takes education and commitment with in-home skin care regiment as well as regular facial treatments. As a skin care expert, I must always stay up to date with the new advancements In skin care and be able to distinguish hype vs. reality.

Balancing my family life with my professional life is sometimes a challenge. Juggling a household with three children is not easy and put a full-time spa business in the mix can make anyone feel overwhelmed. But I have a great support system at home and a loyal clientele at work that makes it all worthwhile.

So let’s switch gears a bit and go into the Sensible Spa story. Tell us more about the business.
Sensible Spa is a place that offers custom facial treatments, chemical peels, full body waxing, lash and nails services. Each of the independent providers specializes in the field of practice with many years of experience and continued education. My niche and specialty has always been facials. I absolutely without a doubt love them.

No one facial treatment is the same. Each face I see is unique. I don’t believe in one size fits all, that’s why each of my facial treatments is customized each and every time. I believe in the power of the human touch. Since the beginning of my career, I have gained a wonderful client base and keep learning new techniques and information I can share with my clients.

I am known for Great Facial, as I like to call it. I’m hyper-vigilant about clients verbal and nonverbal cues during their treatment. It’s my client’s hour, not mine. I provide an effective and relaxing massage using aromatherapy and giving the most soothing, relaxing facial possible, a multi-sensorial experience. Falling asleep is a bonus!

With head to toe relaxation, Sensible Spa helps you create a special moment to be still, to relax. Sensible Spa emphasizes the needs for tranquility, peace of mind and healthy body.  Our goal is to provide you with the finest treatments available in a beautiful, calm environment so we can help you develop a healthy lifestyle and well-being.

How do you think the industry will change over the next decade?
I believe there is going to be more emphasis on holistic need in skincare. Consumers are overwhelmed with everyday stresses and are continuously seeking out natural approach to skin care. A human touch will never be replaced with online shopping or virtual skincare gurus. I believe there is going to be more emphasis on laser treatments and innovative techniques, but an in-room treatment will always be craved.

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