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Meet Matthew Mounier of The Untold 98 Percent

Today we’d like to introduce you to Matthew Mounier.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was previously a college basketball player in WA state and attended a liberal arts school called Whitman College. For 16+ years of my life, I had put my head down and pushed my body to its absolute limits to play the sport I lived. Call it passion or call it ignorance, but in the heat of it all, I never truly realized that sports eventually have to come to an end. And as the inevitable neared, I did my absolute best to deny, deny, deny.

Until one day, I was sitting in the library and realized that no matter what I did, in one month I was going to graduate college and find a way to make money to survive.

Mentally, I wasn’t ready to admit that it was over. I wasn’t ready to be denied another dream. I didn’t know what I could put my absolute mind, body, and soul into that would satisfy me like basketball. Not knowing a lot about the business world, or the spectrum of jobs available, I wasn’t even sure where to begin looking. What I did know, is that I wanted to be in a fast-paced “sales” job where I could have the potential to build and grow a business.

I began applying to be a financial planner in surrounding cities. What I found out, is that I wasn’t a good fit since I was trying to move to places where I didn’t know anyone. They were looking for kids out of college with a network. No matter what business plans I described to grow my network, I was turned down over and over again. It wasn’t until I started diving into the athletic network that I was able to find a job path that offered me what I wanted and they were willing to take a risk on me based on the fact that I was an athlete.

Which means, that I wasn’t any better than other applicants, but I didn’t have the internships or the polished resume or knew what it was like to be interviewed. What they did know, is how bad I wanted to be successful based on my athletic background and were willing to give me a chance. This personal experience has motivated me to bring to life these stories of athletes transitioning out of college. The pressure and expectations that they have personally set on themselves and how they are able to cope and move into the “real world”.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Since it is just the beginning, I haven’t faced many challenges and obstacles yet but there have been a few. If I was completely honest with myself, I have not always been someone to come up with an idea and just go for it. For some particular reason, this happened to be one of them.

Instead of overthinking and deeming this a bad idea, I just started. I started reaching out, I started buying equipment, I started interviews, I started finding mentors. And when it got tough, I was able to rely on the momentum to continue to push and find the next answer.

The next challenge was juggling a side hustle and a full-time job. Gary Vaynerchuk talks about working on your side hustle from 7PM-2AM and working weekends to get your business off the ground. There is a current glamour to being an entrepreneur, but it’s not until you’re doing it that you realize the hours and time spent. The challenge is finding people to surround yourself with people that understand. If you don’t, it can be a lonely road. I’ve been lucky enough to have plenty of people that support me.

It was when I started reading and working on personal development that I started to realize the passion that I had for this field. I knew that there were stories out that there that would have been able to help people like me when I was in college. This day in the media age everyone can be heard. You don’t need much. For me, it took a mentor to tell me that it was a great idea and a little motivation. After that, every story that I’ve heard has motivated me in one way or another.

The Untold 98 Percent – what should we know? What do you guys do best? What sets you apart from the competition?
“The Untold 98 Percent” is a podcast that tells the stories of student-athletes as they transition to the real world. Many athletes associate their identity with their particular sport. When they lose their sport, many athletes feel like they lose their identity. For almost every athlete, they reach a point where they start to realize that sports were not who they were, it was just something that they did.

The podcast documents these athletes as they start to find their new direction as life continues forward. And that although sports might be over, the lessons and challenges that were faced have lifelong applications. We discuss some of the major obstacles of navigating your first job and finding that next opportunity that will allow you to immerse yourself in something.

I’ve found that athletes are looking to funnel that same passion and motivation into something but do not always know what that expression looks like. I remember wondering if there was anything out there that could possibly replace basketball, and to be honest I’m still looking for it. But I think I’m getting closer.

What is “success” or “successful” for you?
For me, success is waking up every day and doing what you love. I know that it’s cliche but give me a chance to explain. From when I was playing sports we learned the importance of being absolutely present in the moment.

That moment when time slows down and players enter “the zone’ is the timeline of absolute presence in the moment. If you’ve ever played sports, you are familiar with this particular feeling. It is easily one of the most beautiful feelings/moments in sports for an athlete.

After feeling that type of ecstasy, wouldn’t you want to be able to tap into that feeling all the time? What if you were able to tap into “the zone” outside of sports? Wouldn’t life take on a. different look? The only way to be that present is to be doing something that you extremely care about and love. You can’t suddenly be present doing something you despise. And for me, I want to be in the zone every day.

Contact Info:

  • Phone: 858-356-4092
  • Email:
  • Instagram: matt_mounier
  • Twitter: @matt_mounier

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