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Meet Max Emma of BooXkeeping in Mission Valley

Today we’d like to introduce you to Max Emma.

Max, please share your story with us. How did you get to where you are today?
The idea for BooXkeeping came from trying to find a bookkeeper for my previous business. Interviewed 10-15 individuals/firms and got the quotes ranging from $200 to $1,000 per month for exactly same scope of work. The name came from playing with the word “bookkeeping”-wanted to change a letter or two and then trademark the name.

Has it been a smooth road?
There are always obstacles and challenges in any business and being a CEO means that you have to wear different hats (often, at the same time). Every day is different, however it always begins with a double espresso and “I-CEO”-my professional prayer or mantra which begins with the words: “I’m CEO of BooXkeeping and I’m responsible for everything that happens with it today…” I end the night with going through the next day’s to-do list, updating it and scheduling all of my tasks.

So let’s switch gears a bit and go into the BooXkeeping story. Tell us more about the business.
BooXkeeping is an outsourced bookkeeping firm for businesses, franchises and CPAs that want to offer these services to their clients. We are most proud of the quality of service we offer and that we help business owners with more than just their books, we care about our clients not just about their books. We are redefining the bookkeeping industry. We believe in being cool, acceptance and support and we believe in constant growth, we believe in personal and professional lives fully integrating into The Life.

How do you think the industry will change over the next decade?
Artificial Intelligence and BlockChain will be the biggest shifts and trends coming in the next decade and being on top of that technology will only enhance the services we provide to our clients. These are very exciting times in technology.

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