Today we’d like to introduce you to Meg Zimmerer.
Hi Meg, please kick things off for us with an introduction to yourself and your story.
At 22, I had an amazing job living the dream at the beach. Then one day, I was asked to foster my niece and nephew. Without hesitation, I moved back home to be closer to family and devoted my 20s to the kids and working for our family home care business. After I hit 30, I wanted to do something for myself and started exploring ideas for a creative outlet. I came across a week-long floral class down in Carlsbad, saved some money, and enrolled myself. After the first day, I was hooked, as it just came natural to me and opened my eyes to a whole new world. After that week, I started practicing the trade in my living room and with other florists. I gave myself a year to learn as many ins and outs as I could and took any and every opportunity that came my way, even if I had to sacrifice financially. While I don’t recommend that, it luckily led to bigger opportunities. And in January 2020, we opened up our storefront 3 months before the pandemic. I wasn’t sure what the future held at that moment being forced to lock our doors indefinitely, weddings and events being canceled one by one, funerals being put on hold, and so much uncertainty with the state of all of our lives at that time.
However, instead of accepting defeat, we pivoted and focused on what we could do instead of what we couldn’t. Families couldn’t be together, but they could send flowers to show their love. From my home or alone in the shop, orders were almost too much to keep up with. In addition, micro weddings started booming, and where couples saved money on large weddings, they started shifting their budgets to go all out on decorating their backyards with an abundance of floral installs for their new intimate wedding. It was truly a surreal experience and absolutely beautiful to see families come together and celebrate what was truly important without needing a 100+ guest list.
As 2021 hit, places started to re-open, and events resumed with an intense volume, of more weddings being booked than the industry has ever seen. It was an adrenaline rush to work 4-5 gatherings a weekend, with weddings every day of the week, even on Mondays.
Now in 2022, we are fully booked for events and could not be more thankful with how it all worked out and to every person that gave us a chance.
Being a florist isn’t always “playing with flowers” there is a lot of prep work, manual labor, detail-focused requirements, injuries, and always needing a plan A/B/and C in order to ensure a successful event. With dedication to quality work, sticking to your standards, passion, and ever-growing problem-solving skills you can become as successful as you want to be while doing what you love.
The wedding industry is something special. The people in it are awesome, and the couples and families you meet is an experience money could never buy. When I was a little girl (a total Tom boy whose life was all about sports), I never thought flowers would be my future, but I am so happy that life surprises you and places you exactly where you’re supposed to be, as long as you embrace it.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The pandemic, fear of failure, and the unknown. But once you accept that you could fail and just go for it, your confidence grows, and opportunities start coming one by one.
Can you tell our readers more about what you do and what you think sets you apart from others?
Wedding and Event florist. We specialize in florals for events of all sizes. We focus our attention on every design detail and ensure quality to a high standard. I am proud of the resilience my team, and I have and the passion we all possess to make couples/families/businesses’ flower dreams come true, no matter what their budget is.
Currently, we are in the process of developing real touch (faux floral) collections that will consist of floral install rentals for alters, centerpieces, and more. Creating budget-friendly flower alternatives is where we are seeing a trend for the future, and we want to be able to offer those options!
We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
To be patient, optimistic, and to always be willing to pivot with the times.
- Website: www.Thecreativecornershop.com
- Instagram: @thecreativecornershop
Stevie Dee Photography
Janice Rumsey Photo
Erin Kaiulani photo