Today we’d like to introduce you to Melissa Swanson.
Melissa, please share your story with us. How did you get to where you are today?
I started as a young competitive swimmer and followed the steps most swimmers take. Lifeguard, swim instructor, collegiate swimmer, swim coach and then, questioning what next. Three years ago, there was a near-drowning incident and I resuscitated a young boy. He made a full recovery. The light bulb in my head turned on and my purpose became crystal clear, to save as many children as I can by teaching them how to swim.
Drowning is the leading cause of death for children 4 years and under.
In being successful with the Swimming Swan, I’ve stuck to a simple formula. Staying healthy and executing manageable To-do lists on a daily basis. There were many sleepless nights of research, studying the market and in building the right team. I always try to make this enjoyable, to have fun and question what can be done to improve our systems.
Has it been a smooth road?
Early on, there were very real struggles. My calendar was full of odd jobs while I was teaching swimming to many families. I didn’t comprehend the massive amounts of energy needed to start a business, learn the market and raise funding to bring this idea into life. There were long, long days and what helped me through this time was remembering my mission and what I had experienced in reviving that young child.
So let’s switch gears a bit and go into the The Swimming Swan story. Tell us more about the business.
The Swimming Swan is a combination of private aquatic instruction and private aquatic safety. We teach at any backyard or community pool from 6 months old to adult. We also lifeguard many different types of events from backyard pool parties to large music festivals and open water events.
I’m most proud of the impact we are making with families by servicing daycares, schools and managing learn to swim programs for a variety of communities, cities and non-profits throughout the state of California.
Knowing aquatics firsthand gives us a leg up. I have a full hands on approach in finding the best talent, I’m constantly evaluating our platform to have the right technology in place and continually learning the best teaching techniques. Our mission is to bring aquatic safety into more communities building safer environments.
How do you think the industry will change over the next decade?
People live busy lives and there is a need for private services focused on the individual, I see this trend growing over time.
- Website: www.theswimmingswan.com
- Phone: 844-the-swan
- Email: firstname.lastname@example.org
- Instagram: The_swimming_swan
- Facebook: @theswimmingswan
- Yelp: @theswimmingswan