Today we’re excited to introduce you to Meryl Klemow. Meryl is a Podcaster, Writer, Founder of Pre-Canceled Apparel and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this.
Meryl is the Co-Host and Co-Producer of Campfire Sht Show, a weekly comedy podcast with her podcast partner Beau Hufford, and Co-Host of Unmanageable with Chris Cantore. Meryl works at several podcast production companies such as Podfly, Podchaser, and Strike Fire in numerous roles including copy writing, talent booking, and project management.
Check out our conversation with Meryl below.
Alright, so was hoping you could share some of your expertise. What tips do you have for someone looking to get started with podcasting?
1. Get clear on your “why”. Why are you launching this podcast, why would people benefit from listening? It’s important to first get personal satisfaction from launching and continuing to do a podcast rather than relying on external validation (although that’s great too!).
2. Make sure you have a solid tech set up (clear mics, reliable recording devices, editing software) or look into a podcast production service if you decide not to DIY it. It doesn’t need to be super expensive or fancy, and used equipment can be a great option if you are looking to save a little money at the beginning. Also be aware that many hosting sites charge about $15-$30 per month to “host” your podcast episodes, so include that in your launch budget.
3. Plan your editorial calendar (aka what you are going to talk about and who you may talk to) and social calendar (what you are posting, where, and how often) for the first couple months. The more you can plan out, the more fun you can have and be spontaneous in the actual content itself.
4. Think – but don’t overthink! Podcasting isn’t about being perfect, it’s about being real and sharing that with your audience. There are some wonderful vocal and speech coaches out there who can help you lessen the “ums” and “likes” in your speech patterns, but don’t think you need to be perfect to podcast.
5. Announce it to the world and anyone who may care! Don’t be shy – most people will at least pretend to be interested if you mention to them that you have just started a podcast. Talking about your show is the new showing your vacation photos.
Who is starting a podcast right for?
The beauty of podcasting is the different mediums that we can use them to connect through. You name it and there can be a great podcast about it – comedy, movies, music, relationships, serial killers, etc!
My personal philosophy is that podcasting is right for anyone that has the desire to do it , regardless if it means a big audience or not. It’s right for anyone that wants to get their ideas out there, connect with others, and maybe get challenged and learn some lessons along the way.
It’s NOT right for anyone just looking to do it because others are or those who hate the idea of people listening to them!
How do you find podcast guests?
For Campfire Sht Show, I work with my podcast partner Beau on picking our guests. We tend to skew towards people in entertainment or comedy, but are open to any human with a funny or interesting story.
In general, you can book podcast guests yourself by connecting through many ways such as e-mail, FB, Twitter, Clubhouse, LinkedIn, etc. Or, there are great booking sites that can help match you with guests. Wildcast and Podchaser are two of my current favorites. And, there are podcast booking agents out there, like myself, who can help you “guest chase” and do the legwork of booking talent that you may have your eyes and ears on.
How do you get subscribers to your podcast?
The first thing I always tell people – make sure you are actually set up on all the distribution channels! This includes the big obvious ones like Spotify, Google, Apple, but also all the second tier ones like Pandora, iHeart Radio, TuneIn, etc! With a quick Google search, you can find updated lists.
Next, know your target listener. Is it a Star Wars geek on Reddit, or a mom shopping at Marshalls? When you identify your niche listener, it makes finding them a little easier.
Next, make sure you are posting frequently, cross promoting with other podcasters, and getting out there at podcasting events. Get out there in the community at actual in real life events! Facebook groups are great, but I still believe in the power of IRL meet ups!
What are some other resources folks should check out?
For industry news: https://podnews.net/
Podchaser – https://www.podchaser.com/
Podcasting From a Public Relations Approach:
It was so great to reconnect. One last question – how can our readers connect with you, learn more or support you?
Cool! Follow Campfire Sht Show anywhere you can find podcasts and listen to us here on Apple Podcasts: https://podcasts.apple.com/us/podcast/campfire-sht-show/id1342946142
Say hi to me at @MerylKlemow on IG!
- Website: https://anchor.fm/campfireshtshow
- Facebook: https://www.facebook.com/MerylHeather/
- Linkedin: https://www.linkedin.com/in/merylklemow/
- Twitter: https://twitter.com/merylklemow
Meryl Klemow and Beau Hufford