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Meet Michael Vandor of InstaPage HOA Websites in Carlsbad

Today we’d like to introduce you to Michael Vandor.

Michael, can you briefly walk us through your story – how you started and how you got to where you are today.
In 1995, after 15 years in the community management industry – including 10 as president and minority owner of a community management company – I felt burned out and in need of change. Without a fall back plan, I resigned, cashed out my stock, and took a gamble on myself and perhaps fate. My first step was to address a bucket list item – writing and marketing a novel. ‘Line of Succession – The Price of Power’ (sold on Amazon) was the result. While it didn’t hit the best seller’s list, it has been well received and solidly rated by readers. More importantly, it is the most satisfying professional effort of a varied career that began in political staff work.

Upon completion of that project, I set out to start my own business. I wanted something portable that would give me freedom to relocate and something I could start affordably from home. Having dabbled at web development in the infancy of the Internet, I saw the possibilities of combining my community management experience with web development for that industry. The fact I started early was a significant advantage in both developing web products for community associations as well as developing an account base. I would not have been as successful had I waited 5 or 10 years to enter the market. It would be nearly impossible to do today due to the amount of entrenched competition.

In 2017, through our InstaPage product line for creating and managing homeowners’ association websites, the company has grown to a major national player in its market. We are proud of serving local communities as well, such as Rancho Carrilo, Sabre Springs, and Del Mar Country Club Estates.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
What business road is smooth, really? We gradually grew from 1995 through the recession. Like most businesses we lost a part of our account base during the economic downturn as HOA’s turned to Facebook or other free but minimalist web options. Our entire industry was set back. During the recession, technology advanced, and competitors sprouted up like weeds, creating a challenging recovery for our company. I’m pleased to say, things are back on the upswing now, and we will be releasing our most ambitious product version soon.

Please tell us about InstaPage HOA Websites.
Our company provides tailored websites to the over 200,000 homeowners associations in the United States. We do this affordably through our InstaPage product line which operates via easy-to-use template driven sites with feature sets specific to the needs of community associations. An easy-to-manage content management system is provided as well, to make it as simple as possible for any laymen to manage the content of their community website.

Ease of use is a hallmark of our product, as is affordability and quality customer support. We are very proud of our distinctiveness in these regards.

If you had to go back in time and start over, would you have done anything differently?
The one error we made early on was we only sold through management companies. Looking back, we lost great opportunities by being slow to adjust our business model to accommodate direct to HOA sales. In our effort to be unique in the market, we ended up handicapping our early growth.

Pricing:

  • Prices vary depending on the number of units in the community, but are starting as low as $14.95 per month.

Contact Info:

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