Today we’d like to introduce you to Michaela Zanello.
Thanks for sharing your story with us Michaela. So, let’s start at the beginning and we can move on from there.
Writing started out as just a hobby. In 2008, web content writing was relatively uncharted territory for me. So I freelanced for free for a long time (mostly for entertainment and film review websites), not thinking it would amount to much.
But then, I got my first paid writing gig. The job paid next to nothing, but I was thrilled to be earning any money at all as a writer. Plus, the job gave me hope that maybe it was possible to earn a living writing.
I wrote for that company, which was called Burn Your To-Do List, for around 6 months before becoming the editor of a legal website where I worked until one of the owners of Burn Your To-Do List (Rachel Rofe) contacted me out of the blue and said she was starting a new company and wanted me to be her full-time staff writer.
Her new company revolved around internet marketing, and the type of writing I did ranged from creating social media posts and newsletters to writing Kindle books and reports.
Over the years, I’ve continued working with Rachel off and on and she’s introduced me to other internet marketers who I’ve also regularly freelanced for. At times, my writing has focused more so on self-publishing, but presently, it concerns helping ecommerce companies increase their sales and improve their conversion rates.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It started out pretty touch and go and I had no idea if writing was going to end up being a viable career option. But after building a portfolio and making some important connections, it’s been a relatively smooth process.
Of course, the biggest downside to being a freelance writer is the lack of stability. And there have been times when my clients’ business models have changed and they’ve no longer needed writers. But I’ve been fortunate that on the occasions when this has happened, I’ve had really good working relationships with my clients and they’ve referred me to other internet marketers with writing needs.
Also, a few years into doing this type of work, I decided to get my Master’s in Professional Writing from New England College. So that was difficult working on that while still working full-time. But the experience helped improve my writing skills and it gave me more know-how in other writing realms, such as business and technical writing, so I can expand my services to a larger variety of clients.
Please tell us more about your business.
My business is freelance writing and editing. I currently work with Rachel Rofe Enterprises and Conversion Fanatics performing research, creating newsletter and blog content, and maintaining an active social media presence. The topics I write about mostly concern ecommerce and digital marketing.
I also possesses the following types of writing skills and experience: Kindle book creation and formatting, public relations writing, business and technical writing, and SEO article creation. Most of my writing experience relates to internet marketing, but I am also highly interested in feminism and other social justice causes. Some of my work can be seen on Feministing.com.
If you had to go back in time and start over, would you have done anything differently?
I would have started with a different mindset. When I got my first paid freelance writing job, I was just so happy to be earning anything as a writer. But I underestimated my worth, and I operated more like I was an employee, letting my clients dictate the terms. But really, as a freelance writer, I have always been my own boss. So if I had to start over, I’d adopt that mindset from the get-go and be more forthcoming about what my working terms were.
- Website: http://www.michaelazanello.com/contact
- Facebook: https://www.facebook.com/michaela.zanello
- Other: https://www.linkedin.com/in/michaela-zanello-76977a21
Feministing, Be A Bestseller, Rachel Rofe, Conversion Fanatics