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Meet Michelle G. of MG International in La Jolla

Today we’d like to introduce you to Michelle G.

Michelle, please share your story with us. How did you get to where you are today?
My mother immigrated to America, not knowing English and about $100 dollars in her pocket but she had some massive dreams for herself and her children. In order to thrive in this new country, we needed to learn English so there were two TV channels that always played in our home – Sesame Street or C-SPAN.

One day, I saw former President Ronald Reagan speaking to congress on the TV and it ignited something inside of me. While I couldn’t understand everything that was being said, in that moment, I knew what I wanted to be when I grew up! I wanted to be him. As I called my mom over to show her the TV screen and share this newfound discovery, I learned that I was aiming to be the first woman president of the United States.

With that dream in mind, I learned that military service would be a good foot in the door to landing me this dream. So I picked the baddest, toughest branch of the military that I could- the US Marine Corps.

I served my country in so many different ways, but, believe it or not my main take-away from my time in the Marine Corps wasn’t about battles, guns, and glory. It was all about how crucial relationships are beyond just a personal level. Healthy relationships are vital to how our country functions.

I may be a personal relationship expert and dating coach, but I got started in relationships in a very professional setting while in the Marine Corps. My job as an Intelligence Chief meant I sat in rooms with powerful leaders and diplomats mediating negotiations and keeping relationships intact across different worldwide conflicts.

While I had the ability to can get all these men to get along under stressful circumstances, I couldn’t get my own husband (at the time) to pick up his dirty socks off the floor. I couldn’t wrap my head around how this disconnect existed in my closest relationship.

I found myself having to decide what to do with this realization. The timing was perfect, I was at the end of my 13 years contract of service and as fate would have it, my ex-husband asked me for a divorce. I choose to walk away from it all and reinvent myself and explore the path before me.

This was the beginning of the path that led me to where I am today. After my divorce, figuring out that element of personal, intimate relationships was an even bigger ambition than becoming the first female president. So, I set out to figure out how to make relationships thrive and help other people have healthy and fulfilling intimate relationships.

I’m a lifelong learner so making the decision to go back to school and earn my Bachelor of Science degree in Social Psychology wasn’t a question. As a result, I also achieved a certification through the American Psychotherapy Association with the designation Certified Relationship Specialist, CRS®. I’m determined to use science and data to figure out how to help people achieve healthy and fulfilling relationships. After all, love is the oxygen to our souls and one of the most powerful superpowers we each have inside.

Our company was founded back in 2013 with the goal to help clients restore and maintain healthy relationships through couples coaching. Couples were so happy with their remarkable results that they began referring us to their single friends who needed help finding love. At the same time, the online dating world was exploding giving us the perfect opportunity to help singles find lasting love through the use of cutting edge technology. Now years later and dozens of happy clients later, we strive to become one of the most trusted digital matchmaking services for singles. Though our company has evolved, we’ve never lost our focus in helping clients achieve and maintain healthy relationships.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Whenever you choose the path least traveled, it can be lonely and with many unexpected bumps along the way. My road hasn’t been smooth, but with every bump or bruise, there was always something great that came out of it.

One of the things I struggled with initially was in the area of business structure. I didn’t realize how much I was used to having structure in the Marine Corps. As a startup, it became apparent that I needed to set up structure to my day and to create processes on how I did repetitive tasks – but I didn’t know where to start.

I was a “one woman show” for a long time, and there weren’t enough hours in the day to do it all by myself. To cope with the chaos of life as a startup entrepreneur, I went back to my training in Marine Corps and created a mind map of everything in my head. Once I cleared my head, I started to see the gaps and the plan that I needed to create. Additionally, being a “lone wolf” is never smart when you’re starting out, so I joined a mastermind of women to help me grow in this venture.

The second challenge I faced was in having productive sales conversations. Although I had extensive exposure to diplomatic negotiations during my time in the military (which resembled a version of selling), the techniques I used there were different because the goals was to influence long-term results.

My job was to represent a powerful brand (the Marine Corps) that has established credibility since 1775. The difference as an entrepreneur is that when you’re first starting out, you’re the one selling yourself and you have no credibility until you do. So what did I do? I enrolled in a sales training program to teach me this invaluable skill set.

Please tell us about MG International.
We believe every person deserves a genuine and happy relationship. Because everyone’s needs are a little different, we help people put their best foot forward to find their special someone. From beginners to veteran daters, our services can be tailored to meet every need.

Our purpose is to redefine the transactional nature of dating into one of vulnerability and honesty. Our 5 “Love Angels” (as we call our team members) operate remotely and we meet in person once a year for our Love Summit, our company retreat.

What do we do? In plain English, we help singles find their “plus one” using a combination of online dating and personalized matchmaking services. This includes services such as profile writing, image makeovers and date coaching.

What do we specialize in? Our specialty is in online dating and life coaching.

What are you known for? Navigating difficult conversations and decoding cryptic messaging from the opposite sex.

What are you most proud of as a company? I’m proud of our company culture because we have consistently achieved client satisfaction from day 1, especially in an industry with high rates of dissatisfaction.

What sets you apart from others? We are different because our “Love Angels” are college-educated in their respective skill sets. Also, we collectively believe that every healthy relationships starts from within and there are no shortcuts to finding true and everlasting love. So, our approach is holistic as opposed to the band aid approach prevalent in the industry.

If you had to go back in time and start over, would you have done anything differently?
Looking back, if I had to do start over:

  1. I would have focused on clearly identifying the specific target audience I wanted to serve and their specific problem to solve because this tells you if you have a viable business.
  2. Build platform online with content directed at solving my audience problem. With the power of the internet and the ability to broadcast to the world, it’s easy to leverage free marketing to generate revenue from day 1.
  3. Measure everything! Metrics will show you over time the story of your business – what is working and what isn’t. This will save you time and money in the long run.

For a long time, I believed that failing at anything wasn’t an option because I still had the mindset of the Marine in me. And then I failed miserably when I launched my first business exactly because of that same mindset of perfectionism. After crawling into a ball and months of crying, I realized that entrepreneurship is a series of risks to go from imperfection to perfect imperfection while achieving my goals. I walked away with a new mantra I repeat to myself everyday: the lesson will continue to repeat itself in different forms until you learn it.


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Image Credit:
Roxanne Morganti

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