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Meet Mikaela Samuels of Pet Marketing Unleashed in North Park

Today we’d like to introduce you to Mikaela Samuels.

Thanks for sharing your story with us Mikaela. So, let’s start at the beginning and we can move on from there.
Growing up in San Diego, I was always naturally drawn to working in pet-related capacities. But unfortunately, no one took my teenage ‘doggie jobs’ seriously. So, I ended up taking the ‘mature’ path and worked in admin and data positions. I had nice co-workers and I worked for non-profits, so there was a little meaning behind what I did. And I was still able to work minimal hours helping out a local pet resort with their marketing, so I figured I should have been grateful enough.

But, it also felt like I was just ‘going through the days’ and ‘getting by.’ The people around me weren’t particularly excited about their jobs, but I assumed that’s just the way it was.

After several months at my most recent data job, I was diagnosed with bilateral hip dysplasia requiring major surgery on both hips. It wasn’t until I was homebound, recovering from these surgeries that I realized that I had to live the life that I wanted. And I knew I wanted… no, I NEEDED to work in the pet industry.

I knew from my years of experience working in pet businesses (as a poo picker-upper AND a marketer) that the majority of Petpreneurs were overworked, stressed, and barely getting enough done to keep their businesses going, let alone even thinking about having free time outside of work. Not to mention the financial freedom to enjoy the little time off they had!

I also knew that it didn’t have to be that way. Petpreneurs deserve to live the life they want while doing something they’re proud of.

That’s where I come in.

I knew I would be most effective taking my pet industry marketing skills and combining it with my knack for organization to help pet business owners achieve true success, personally and professionally.

Has it been a smooth road?
Definitely not. Starting your own business required a big mindset change for me. I had to put complete faith in myself and my talents and just go for it! And, I don’t regret it for a second.

One of the biggest setbacks I had was actually only a month or so after I initially started building my business. I was in between my hip surgeries and we found out that my first and only dog of 14 years had cancer, and because of her significant pain, we ended up putting her down a couple days later. It was tough, considering she was one of the biggest motivations for starting my business. I wanted to be able to work from home to be with her. She’s in my logo, all over my website, and in all of my photos. I’m still adjusting for sure, but it’s also been such an inspiration for me to continue to work hard so that I can honor her and her memory. To be able to work from home with all of my future doggies and help other animal lovers fulfill their dreams – there’s no better way to honor her memory and I’m very proud of that.

So, as you know, we’re impressed with Pet Marketing Unleashed – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I offer both content creation services as well as coaching services depending on what my clients need or prefer. My services include marketing audits, web design, blog/email writing, social media management, and consulting/coaching.

I focus on the pet service industry, so that includes doggie daycares/hotels, veterinarian offices, dog walkers, pet sitters, dog trainers, pet photographers, bloggers – you name it! But I also work with pet product businesses and pet artists.

What sets me apart is my focus on organization and planning. I do whatever it takes to help my clients save time in their business while increasing their profits.

I’m also in the process of creating self-paced online courses for busy Petpreneurs so they have an affordable option on, for example: Facebook, Instagram, websites, organization, etc. I’m really excited for those!

Let’s touch on your thoughts about our city – what do you like the most and least?
Haha, that’s a tough one! I love so much about San Diego. I love how different all of the communities and neighbors are here. I love the diversity of people, culture, and food! I know I don’t need to mention the weather – that’s a given! Oh, and coffee!!

Least about our city – I’d go with the traffic.

Contact Info:

Image Credit:
Shutter Pup Photography – @shutter_pup_photography

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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