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Meet Morgan Webb of CucciBCoco in North Park and Hillcrest

Today we’d like to introduce you to Morgan Webb.

Morgan, please share your story with us. How did you get to where you are today?
Well, growing up, I was adopted into a very “Christian-based” household which took a turn for a series of unfortunate events. I was forced into a lot of extracurricular activities in church such as ushering, dance, audio-visual ministry, the church magazine team and choir. I was the secretary for the San Diego NAACP Youth Council for nearly 3 years. I didn’t so much mind these activities because it gave me an excuse to stay away from home for longer periods of time. I experienced many forms of abuse including sexual abuse from family members outside of the immediate household. My “parents believed I was too fragile and broken to truly experience the world. After years of suffering, I took it upon myself to leave. I finally told my story to my teachers, my counselors and mentors. I was homeless before I graduated high-school but with the help of these advisers, I was able to attend my senior prom as well as graduate with a 3.5 average.

After months of couch surfing at friend’s house, I was introduced to a homeless program called: 8 West where I was treated less than others as well as by the founder of the program and the assistants and was forced out of the program leaving me homeless again. The summer of 2017 was the toughest time of my life. I went out, partied and experienced the world, got myself a job, even fell in love but still was homeless. My biggest source of income came shortly after this time of anguish when I applied for classes at Cuyamaca College. Things began to get better but finding a stable home is still a struggle. I started to invest my financial aide into my clothing line. I spent hours, budgeting, drawing and creating new and exciting designs in order to escape the problems that were happening around me.

My first semester of college, however, I experienced another traumatic situation-assault. The story gets brutal but the outcome surprises me still today. My experiences have influenced me to create a movement for women- a foundation for the younger generation to be able to safely talk about those things that hurt us. I plan to publish a novel that incorporates the stories of my life and how I began investing in my future as well as lessons on how to build business credit simultaneously. I have a 1-year plan to raise $5,000 for a scholarship on my website. I hope that with this interview my voice can be heard and my dreams and visions will prosper on for years to come. I am also writing a book about my struggles and what I’ve learned over time as an overcomer,

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I remember the things my parents said and did to me growing up. They weren’t pretty. My senior year, I became homeless. Most nights, I slept in my car. I got lucky a few times, welcomed into programs, paid rent for rooms, stayed in hotels and sometimes I had friends who cared enough to help. My life has never been a smooth road but then again, who’s is?

We’d love to hear more about your business.
My upcoming clothing line will be called: “CucciBCoco.” (coochie-bee-cocoa) I thought the name was catchy. I design clothing and accessories that challenge traditional and cultural ideas, heighten feminism and break down walls of stereotype. I have clashed things like Asian with African American, streetwear with formal wear, and different colors and materials and formed true art. I believe what sets me apart from any other designer in San Diego is my will to thrive as well as the ideas that create my eye-opening designs. These designs have never been seen before and when I pitch my ideas to my closest friends, family, and coworkers, they are amazed at what I can come up with. Another thing that will set me apart from others is my desire to give back. More often times than not, you don’t hear about a designer investing into a scholarship fund from their own product sales.

What were you like growing up?
Growing up, I was always a leader and loved being creative. I remember in the 5th grade, I was bullied for “knitting” at school during our nutrition breaks. I established a club on campus called: “Beanies-4-Babies’ where girls and boys met up during lunch to make beanies for cancer patients and newborn babies in our San Diego hospitals. The school principal loved the idea and funded the materials needed for the club. I ended up teaching all the girls who bullied me how to make beanies, scarves, totes, etc.

Personality wise, I was always in trouble. My mouth had no filter and I was constantly defending myself. I was a very understanding and caring person when I finally had friends and I always tried my best to make sure my friends knew just how special they were to me and how beautiful God had made them.

Contact Info:

  • Phone: 619-867-4061
  • Email:
  • Instagram: miss_bidness

Image Credit:

Tiara Louise

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