Today we’d like to introduce you to Nada Adjadj.
Thanks for sharing your story with us Nada. So, let’s start at the beginning and we can move on from there.
I had a dream of starting a company like SoBelle for almost 26 years. Every time I seriously thought it was the right time to start a business, I ended up moving to another country. Finally, twelve years ago when I knew that I would not be moving out of San Diego, SoBelle Favors was born in 2006. Every decorative piece of chocolate that I hand adorn, people can know that my mind, heart, and soul is into it 100 percent.
There is a significant history of the concept of customized decorated chocolate favors. Chocolate favors are a staple in Lebanon as well as other European countries. At nearly every social event in Lebanon, whether it be a wedding, graduation, religious occasion, baby showers or bridal showers, it is inevitable that chocolate favors will be distributed to every guest regardless of the size of the event.
Based on this cultural tradition, I truly believe no occasion is complete without customized decorative chocolate favors. I have lived in several cities/countries before moving to America. These include Lebanon, Dubai, Greece, and Montreal, and it is these past experiences that allowed me to acquire a unique and sophisticated eye for design of chocolate favors. This talent that I gained allowed me to create exquisite chocolate favors that I can mold to fit any occasion. With SoBelle Favors each and every one of your guests will walk away with a favor that is a suitable representation of the event itself because each favor is customized and intended to match the superior theme and design of the event.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My journey has been a joyful and rewarding one. I am so fortunate to be able to be part of so many happy occasions not only in San Diego but around the world. The struggle I face sometimes is running out of supplies since I import 90% of our merchandise. I travel once a year overseas to attend shows and buy supplies.
What happens is if I buy accompaniments this year, by next year they are not available because new trends and new designs are always being produced. This means I regularly have to buy new decorations and consonantly change the designs to follow the latest fashions. The downside of this is that I am left with extra supplies that are no longer trending.
Alright – so let’s talk business. Tell us about SoBelle Favors – what should we know?
What sets us apart from others is the customization that we offer to our clients. Our Motto is “You dream it We make It”. During these 12 years, there has not been a theme or design that I was unable to create the perfect favor for my clients. We start any order by learning what the client’s vision entails. We then create different designs to choose from using their inspirational board and their dream. We don’t have ready-made favors, everything is made to order and that’s why we are unique and our work is exclusive.
We have created a professional line that makes us stand out from our competitors. Professional lines for lawyers, doctors, realtors, financial advisers, corporate boxes and Thank You boxes are very popular items around the holiday season.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
No one can survive or thrive without the support of others. I give credit to my two daughters Tina and Diana who encouraged me to achieve my dream. I traveled to Lebanon in 2006 for the first time with my daughters and it was there they saw all these chocolate boutiques throughout the country. They knew how much I would love to have something similar in San Diego.
That is how my SoBelle Favors journey began. They encouraged me to start and here I am today. Unfortunately, my girls don’t provide insight into my decorating or design. However, they always give the final approval when new designs are created. Both of them love and enjoy traveling and helping with my shows that are in town and out of town.
- – Baby showers or other baby events, prices start from $3.25 per piece
- – Wedding favors prices start from $3.50 per piece
- – We do have a minimum of 24 pieces per order
- Website: www.sobellefavors.com
- Phone: 619.504.2651
- Email: firstname.lastname@example.org
- Instagram: sobelle_favors
- Facebook: SoBelle Favors
- Twitter: @sobelle_favors
Jamie Dickerson (J. Dixx Photography), Emilio Azevedo