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Meet Nicole Cruz

Today we’d like to introduce you to Nicole Cruz.

Nicole, please share your story with us. How did you get to where you are today?
As the daughter of Filipino immigrants, it was extremely important growing up to get good grades, a good job, and create a financially stable life. By 30, I was managing multi-million dollar programs at a multi-billion dollar company. I bought a house, got my MBA, and all looked great on the outside. However, internally I realized I wasn’t fulfilled and felt like I was playing small in my own life.

That all changed when, in 2016, I quit my corporate job, downsized my belongings to fit into a suitcase, and traveled the world with my husband for nearly a year. I completely interrupted the trajectory that I was on. For ten months, I was pushed outside of my comfort zone daily. I had stripped away all the external securities of my life — a home, a steady income — and I was forced to find security within myself.

Instead of looking externally for validation, I dug deep into what brought me joy. I realized that I love connecting deeply with people and helping them achieve their goals. All signs were pointing to Life Coach. After internal grappling with my fears of this career transition, judgment from others, and failure, I decided to become a life coach. I’m so glad I held to my intuition and took the leap because life coaching is the most fulfilling thing I have ever done in my life.

Now, I travel the world full-time with my husband and serve my clients from any country! I am on a mission to help other women of color move from fear and self-doubt to clarity and joy. I love being able to help others make their transformations to love themselves, believe in themselves, and take action towards their dreams.

Has it been a smooth road?
Like any life change, it has not been a smooth road. My biggest obstacles have been internal struggles. There were a lot of limiting beliefs that I was hanging onto that didn’t serve me. I was attaching my self-worth to external markers: the results of my business, if someone decided to work with me or not, and the amount of money I made.

When I learned to detach my worthiness and goodness from results, I was able to serve from a place of love rather than validation. And, as a result, that’s when my business started to grow.

As an immigrant daughter, I also had mental blocks around the kind of future I could create for myself. We are taught to be good at what’s in front of us but not necessarily to dream big. I was holding onto a belief that I could only reach a certain level of success, wealth, or lifestyle. While it’s still a work in progress, I now know that whatever I dream is possible for me. That belief has opened me up to new possibilities, opportunities, and courage to create programs that serve more people.

Tell us more about the business.
I’m a life coach for 1st & 2nd generation immigrant women of color. This community includes women who are immigrants themselves or their parents are immigrants. I love supporting them to love & accept themselves as they are, own their self-worth, trust themselves, and take empowered action towards their biggest dreams.

I chose to serve this community for a couple of reasons: 1) I am the daughter of Filipino immigrants and understand the unique struggles we face navigating two cultures and 2) I saw a need for this community to connect and get support from a coach of color.

Most of my clients struggle with believing in themselves and a lack of confidence. They have grown up measuring their worth against others’ achievements or what is expected of them by their families and society. The greatest reward for me is when I hear my clients tell me, “I now accept myself exactly as I am.”

While I never guarantee results (since those depend on the client), I’m proud that 100% of my clients have increased their self-confidence and self-esteem.

How do you think the industry will change over the next decade?
Since life and business coaching are currently unregulated, anyone who wants to can become a coach. In the next five to ten years, I suspect that more regulation will be put into place as this industry grows.

I also predict (and hope) that more people of color will become coaches. The majority of life coaches in this country are white. While this is not a bad thing at all, diversity in any industry elevates the quality of service by providing different perspectives, cultural insights, and varied life experiences.

Contact Info:


Image Credit:
Kristie Chua

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