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Meet Oveth Martinez of Oveth Martinez Photography in San Diego

Today we’d like to introduce you to Oveth Martinez.

Oveth, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve always been interested in photography, mainly because my grandfather was a photographer. I would always see his black and white photographs all over his home studio and around his house. I was an admirer of his craft and many other photographers. For years, I was more of a spectator.

It wasn’t until I took a film class in college, that really got me hooked. I remembered watching an old documentary about photography and the narrator said, “photography is a place in time that you will never be in again” and that stuck with me. So, I went out and purchased my first camera. I didn’t know what I was doing, I basically set my camera in “auto” and just started taking photos of my friends, family and anything that I thought was intriguing.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
In the beginning, photography was just a hobby. It was something that I was doing on the weekends and after work. I was loving the process of reading about photography, learning about other photographers and learning about their work.

With each photo I was sharing on my personal facebook account, I would get friends asking me if I could take photos for their event, and that led to wedding photography and the more I started sharing my work it led to senior portraits, and that led to headshots for resumes and so on. Pretty soon my weekend hobby turned into my side hustle.

The ultimate struggle was learning the business of photography and knowing the worth of the work. Not only that getting consistent work to make my “new business” sustainable. It took me a few years to figure it out by trial and error; all the while still maintaining a full-time job as a Marketing assistant at a software company in Bellingham, WA.

Fast forward to 2015, I relocated to San Diego and decided to take the plunge, quit my 9-5 desk job and go full time to photography. It was one of the scariest things I’ve ever done. I didn’t have that secure income anymore and I didn’t know anyone or anything about San Diego. I just knew that my goal was to make a living doing something I loved. So, each morning, I would wake up and get on Instagram and Facebook to search for local boutiques who needed photos for their store. I started trading photo services with other creatives on styled shoots because it was the best way to get the type of photos I wanted to add to my portfolio. I used those images to reached to local modeling agencies. Although it wasn’t a sustainable business plan to give out free services, I looked at it as if I was going to photography school while building relationships.

Fast forward another six months, I started getting paid work through boutiques and then soon after I started working with lifestyle brands. Every time I worked with a new brand/client, I made sure that I was building a solid relationship by listening and giving them more than what they asked me for. I’ve built so many great relationships and have made great friends in the process.

There’s definitely struggles along the way, even now, but I love what I do every single day. Sometimes, it feels like I actually work harder and longer hours, I sacrifice more weekends but nothing compares to having the flexibility of controlling my own schedule; the amazing trips I get to be a part of, the new experiences and adventures I’ve been on and the people I’ve met in the process, makes everything worth it!

Alright – so let’s talk business. Tell us about Oveth Martinez Photography – what should we know?
My main focus is lifestyle commercial photography. Moving to San Diego really helped me find my niche. I was drawn to lifestyle brands and quickly took my passion for creating memorable photos to another level. I recently started getting into filmmaking and incorporating my lifestyle approach through video. I have always seen a huge gap between filmmakers/videographers and photographers. Filmmaking is a whole new world and I think that what sets me apart from others is that I have been able to incorporate photos and video simultaneously on shoots.

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1 Comment

  1. Max Valadez

    April 27, 2018 at 4:21 am

    Hey Cousin, really nice work and very proud of you!

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