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Meet Pam Zeman of AR Workshop San Marcos

Today we’d like to introduce you to Pam Zeman.

Hi Pam, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I have always been interested in owning my own business. I went to business school and then worked for several retailers. Some of those were GAP, Bath and Body Works, and Coach. I knew that I wanted to own a store, but decided to quit work and raise my children. After 14 years raising my daughter and son, I knew that the time had finally come. I was in search of what type of business I wanted to open and saw a competitor to AR Workshop while visiting Las Vegas and knew what I would be good at – DIY Home decor. I have enjoyed remodeling three homes while raising my children. There was nothing I wouldn’t do! I installed wood flooring, tile in our bathroom and kitchen, tore out walls, installed lighting and repainted the walls. With my remodeling knowledge, I remodeled my store space in San Elijo Hills, with the help of my husband and we opened our AR Workshop on March 27, 2021. I have loved everything about my new business. From the preparation of each class, which includes cutting wood and printing stencils, and teaching customers. Most of our customers are not crafty, but love to spend time with their friends and/or family while learning how to create a custom design. I feel like the best part of my job and seeing their reaction to something that they create themselves! AR Workshop San Marcos offers birthday parties, bachelorette parties, kids camps, bridal parties, girls night out – just to name a few. I love that our store offers so many different options and is always keeping classes new and exciting.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I feel that we have had a few struggles. COVID has limited how many people are able to be in our store and supplies are sometimes scarce.

Alright, so let’s switch gears a bit and talk business. What should we know?
AR Workshop San Marcos is a franchise that I recently purchased. Our headquarters is in Pineville, NC. Our specialty is DIY home decor workshops. We help people create customized wood signs, clocks, lazy susans, as well as other home decor. We also offer specialized classes in paint pouring, jewelry stamping, and succulent planting. Our designs can be customized with names and addresses. We offer DIY to-go kits, we can make your project for you and we offer private parties for team building, birthdays, bridal/baby showers and bachelorette parties. We can offer any kind of party. We can also make closing gifts for realtors. I am a proud AR Workshop owner because our space is warm and inviting for all age groups. The esthetic created by the franchise lends itself to creativity and a comfortable workspace. We also have a small retail shop in our store with creative gifts for everyone.

Is there a quality that you most attribute to your success?
The quality of customer service I give my customers is the most important to my success.

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