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Meet Liz Saba of Presley & Co. Fine Jewelers in North Park

Today we’d like to introduce you to Liz Saba.

Liz, can you briefly walk us through your story – how you started and how you got to where you are today.
Thirty six years ago, I began working in the jewelry business, and my dream of opening my own store has been in my head ever since. I began in the industry at age 18 and since then I’ve worked for some amazing jewelers, and some not so great ones. With each store I worked at, I simultaneously learned what I would do if I had my own store and what I would do differently. As the years went by I was too scared to pull the trigger and just go for it. I came up with a million reasons not to go after my dream. In October 2017, my daughter, Presley, asked me if I had any regrets. A light-bulb went off. I knew I had one big one. In that instant, I decided it was time to do something about my long-standing dream.

From that moment, we got the ball rolling. Everything seemed to happen quickly and organically. It was important for me to open in the neighborhood I’ve lived in since 1999, North Park. The neighborhood has grown so much. The community is so diverse and loves to shop small and local. North Park didn’t have a full-service jewelry store and we serendipitously found the perfect spot in December 2017. Ryan Ridill, my fiancée and business partner, and I decided to go for it. After we found the spot, there were several jewelers retiring, so we were able to buy their showcases (that we redid), safes, and tools. This was super cost effective. Music has been a big influence on my life, so I wanted the store to have a cool rock and roll vibe. We utilized many friends to help us in the buildout and create a jewelry store that was completely unique.

We opened our doors April 7, 2018 and have been thriving ever since!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Overall, we have been pretty lucky since we made the decision to build our store. Things really fell into place nicely. We had some minor issues with the build out since the building we are in is over 100 years old. We had to get creative with the flooring and plumbing issues. Our biggest concern now is the proposal that the city has to remove 420 parking spots from 30th street. If it goes through, it will impact our business. We have customers from all over San Diego and Orange County that come to shop with us. Parking is already an issue in the neighborhood, and taking away the little parking we have would be detrimental to our customers and overall business.

Please tell us about Presley & Co. Fine Jewelers.
We are known for having cutting edge jewelry and watches that you won’t see in any other San Diego jewelry stores. Our gorgeous custom hand crafted jewelry alongside our collection of unique, non-traditional engagement rings sets us apart. We love to work with colored gemstones that have been ethically sourced. Clients can come in and find something unique for themselves or for gift giving in any price range. It is important for me that you can walk in and not feel that you could not get something special because it wasn’t affordable or in the budget.

What I’m most proud of is that we feature emerging women jewelry designers from around the world. In a business that has been dominated by men, I want to give these  talented women a platform to showcase their distinctive and edgy designs. Women designing for women!

Who else deserves credit – have you had mentors, supporters, cheerleaders, advocates, clients or teammates that have played a big role in your success or the success of the business? If so –who are they and what role did they plan / how did they help.
I could not have done this without the support of so many people. First and foremost, Ryan, my fiancée and partner. He trusted and believed in my vision and got the ball rolling to help me build a gorgeous store. He is very involved in the store and helps me in the day to day running of the store as well. My daughter, Presley, (16) comes in and works whenever we need her and has been very understanding about the long hours that we put in every day to ensure the store’s success. My mom, Jeanette, was supportive when we took out of retirement to help us in the store a few days a week. I am thankful to other jewelers and company reps that I have worked with throughout my years in the industry that led me to this point. They have mentored, supported me and taught me so much. I am especially grateful to all the women designers that believed and supported my dream and gave me the opportunity to feature them in our boutique. Lastly, my clients, friends and the community for trusting me and blessing me with their support. Whether it be making a purchase, sharing my social media posts, or spreading the word, they are the reason we are thriving.

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