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Meet Rachel Sylvestro of Vestro in Orange

Today we’d like to introduce you to Rachel Sylvestro.

Thanks for sharing your story with us Rachel. So, let’s start at the beginning and we can move on from there.
I was always drawing and painting when I was younger. We got our first computer when I was 11 and I would draw in MS Paint. My first masterpiece was a pixelated husky I moused at. It was inspired by my middle school P.E. shirt. Oh my, the pixels! I was hooked.

By the time I was in college graphic design was a new program that I dove right into. I was thrilled that there was another creative outlet in the world outside of fine arts. I got to meet some great instructors and mentors through school and landed an agency internship. I then jumped into corporate. Over the eight years, the cube farms wore on me and I found myself having no work-life balance. I wanted more design freedom and to start a family. I knew I would miss out on those precious moments raising kids if I stayed in corporate. I shifted gears and became a full-time freelancer thanks to a hard push from my husband and support from my best friends.

Freelancing opened up my design diversity and skillset like never before. I have met some amazingly talented people like Paola Batiz who has helped my business continue to grow. After five years of becoming a business owner, I have had a little girl and baby boy who rocked me into a new reality.

I am so grateful to be where I am today and for all the support I have had.

Has it been a smooth road?
Far from, starting a business was the most soul-crushing ego incinerating process of my life. In the beginning, I failed five times for every one thing I did right. I think I had two all out meltdowns. Ok, maybe 3.

The hardest part was doing it with my newborn. Before COVID, it was not acceptable to have children burst in unexpectedly into meetings and it cost me a couple of pitches (their loss). I did however, master breastfeeding, preparing dinner, and invoicing at the same time.

The best advice I wound up getting was from another amazing woman who was actually my Optometrist, Dr. Julie Chen. She too struck out on her own and asked me how I was doing with my business during my eye exam. I could not hold back how much stress I was under as a new mom and trying to support my family with my business. I felt that I was doing it all wrong and that it would never end. She then told me, “We are all doing it wrong. That’s why it’s so right. Trust yourself.” She then gave me a book The E-Myth Revisited and said quit trying to be superwoman and hire or ask for help so you can work on what you do best.

I did just that.

So, as you know, we’re impressed with Vestro LLC – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Vestro is a Product and Digital Design company. We specialize in taking ideas and making them into live digital experiences for our clients and their customers. As a company, we are proud to work with high tech clients alongside non-profits. It keeps us cutting edge and fills us with purpose. What sets us apart is locking in client needs and delivering more than what they expected by fleshing out their ideas’ full potential. What makes it work is how we do our live designs. It really helps the customer get what they are looking for out of their head and also builds a trust that is a very rewarding experience.

Let’s touch on your thoughts about our city – what do you like the most and least?
What I love most about the city is its food. You can step in any direction and get the most amazing food from all cultures at the turn of the corner. It’s competitive and humble dishes are my favorite things to indulge in San Diego.

What I dislike the most is how far it is from me! Ha.

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