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Meet Rachel Wood of RSVP Events in North County

Today we’d like to introduce you to Rachel Wood.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was a student at SDSU in the Hospitality and Tourism Management Program. I wanted to be an event planner! I volunteered at a local conference and worked the registration desk. It ended up being a Bar/Bat Mitzvah conference. How fun! I was blown away by the vendors and all the party decorations and entertainment. I made contacts with two-party planners there and they asked me to work at a party the very next week. I ended up working for both of them for many years, but it was Sherrill Kinsler Gilford who I connected with most. Over the next four years in college, I would assist Sherrill every weekend at bar and bat mitzvahs, with a sprinkling of corporate parties and weddings. Then, I graduated from college and got a job at the Grand Colonial hotel in La Jolla. I handled all the social events there for several years. Then, moved onto the non-profit world. I loved how I could help plan their beautiful events but also make a difference in people’s lives. During that time, I got married to a firefighter and had two baby girls. My time was tight. But all while this was going on, I would still assist Sherrill at events when I could. Five years ago, she asked if I wanted to partner and thus RSVP Events was created. I took a leap of faith and but it was the best decision ever!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course not! Sherrill had her own business for 20 years before partnering with me. But I must say how generous and open she was to my ideas and opinions. Eventually, I grew confident in my voice and where I stood in our partnership. We used to operate differently but once we saw our strengths — and weaknesses — as partners, we restructured on how we do things and it really works for us.

Please tell us about RSVP Events.
We specialize in themed events! We love hearing your vision and bringing it to life. We’ve created a special niche in the bar and bat mitzvah world of San Diego. We have worked hard to create strong relationships with vendors in the industry. We keep up with all the current trends, who can provide them, and at the lowest cost possible.

We know that every party is different so we listen to what’s important to the client and we make sure each event reflects that. We are all about the guest experience. What makes your party different? What makes it unique? That’s our job. To handle all the details so they don’t have to.

If you had to go back in time and start over, would you have done anything differently?
No way! I love that I have experience in so many different event fields. Hotel experience allows me to negotiate with what I know they can and cannot do. I worked the front desk and food and beverage at the hotel too so I understand how that operates too. My non-profit experience has put in touch with some powerful and super influential corporate owners. It also taught me how to stretch a dollar and think outside the box. I am proud to have worked my way from volunteer to business owner. I’d never ask someone to do something I wouldn’t do myself or haven’t done before.


  • Day of Coordination Starts at $1,000
  • Partial Event Planning Starts at $2,000
  • Full-Service Event Planning Starts at $3,400

Contact Info:

Image Credit:
Kathleen Geilberger Art, True Photography, Paul Barnett Photography, Gary Schacker Photography, Bob Hoffman Photography, Rich Soublet Photography, Memories and Promises

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