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Meet Rebecca Eichten of Rebecca Eichten Art + Design in University Heights

Today we’d like to introduce you to Rebecca Eichten.

Rebecca, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started with Anthropologie back in 2012 after I graduated college in San Francisco, majoring in Studio Art. I worked my way up from to sales associate to a manager, all with the intention of getting into the visuals department. I finally made it as a merchandiser where I had a heavy hand in the in-store and window displays, as well as merchandising the home product. I always strived to be in Visuals at Anthro because I was able to apply my artistic skills and get paid to be creative!

When I wasn’t working at Anthropologie, often my afternoons and evenings were spent making art and doing signage for weddings. I started booking a ton of events and saw how I could use my skills to build a business.

A turning point for me was in the summer of 2015 — for one of our displays at Anthropologie, we created an organic and plant-filled display which involved some watercolor paintings I made of some plants (using a set of children’s Crayola watercolor paints!!). Soon enough, customers began asking if they could buy my paintings. I was flattered, and then it dawned on me — making what I love is what I want to do for the rest of my life.

And boom, a little spark that propelled me into the next chapter. In December of 2015, I applied for my very first holiday Maker’s Arcade where I sold my artwork and stationery collection. It was a huge success and also one of the coolest moments of my life — to be able to create something with my hands and make money from it! So, with that, I knew it was time to take the leap — to be brave and willing to do whatever it takes to follow my dreams of being a full-time artist.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I said yes to almost every project in the beginning — which meant a lot of fun jobs and a lot of less than desirable jobs. But over time, I have been able to narrow it down and focus on my strengths as well as the projects that excite me. There have been many tears, mistakes and humbling moments. Learning how to run a business and the responsibilities that come with it has been tough, but as a whole, I am fully supporting myself and I couldn’t be prouder. Learning how to write a proposal, to keep a schedule, and to follow up on open invoices have proved more challenging than I would like to admit. There are so many sacrifices you have to make in the beginning to make it work, but surrounding myself with an amazing community and collaborating with other artists and makers in San Diego has been incredible. Balancing life and a small business is no small feat, but getting to do what I love makes it all worth it.

Alright – so let’s talk business. Tell us about Rebecca Eichten Art + Design – what should we know?
As a creative, I am always exploring different avenues of art. I wear a lot of hats to make it all work — from selling my artwork and stationery to creating murals, signage, freelance graphic design and wedding florals — I’m constantly creating.

My botanical paintings have become a staple of my freelance work — drawing inspiration from my adventures, hunting for natural pattern and color in landscapes and nature. If you ask anyone who knows me I am definitely a “crazy plant lady”. Over the last three years, my art, photography, and floral design has focused on various uses and representation of cacti, succulents, and tropical foliage. My work focuses on drawing beauty from the natural world, the places and things that inspire me, and refining them down to two dimensions digitally or on canvas.

Some things I am proud of? I am so excited to have created some murals around San Diego over the last two years — and am doing my largest one yet this year for Communal Coffee’s new location in South Park. I also did the photography for a published book about Succulent and Cacti care last year!

Is there a characteristic or quality that you feel is essential to success?
I didn’t want to spend my life wondering if I could make it as an artist — so I knew I had to be brave and take the leap. Kindness, patience, persistence and the bravery to create unapologetically and share fearlessly have definitely pushed me to where I am today. Collaborating with other creatives always with a big smile on my face and being honest about needing help and advice from creatives that I trust has shaped my art and business. Taking the leap to self-employment can be terrifying but being brave and confident in my skill set has proved more important than “being ready.”


  • Art Prints ranging from $8-$24
  • Greeting Cards $5

Contact Info:

Image Credit:
Chase Ottney, Julio Fonyat, Jackie Wonders, Tarah Sweeney

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