Today we’d like to introduce you to Reina Lauffer.
OB Arts Collective was founded in 2015 by husband and wife duo, Mike and Reina. Reina was working as a program director for a prominent non-profit. Mike was a full-time musician. Both were looking for a way to further promote and cultivate the arts culture within their community. They saw a need for inclusive arts and music educational programs for all ages. Although the idea to start OB Arts Collective was probably, and more likely a lifetime in the making, the actual conversation to start the business was quick and almost too easy.
Immediately after starting OB Arts Collective in June of 2015, Reina took a leap of faith and quit her job. Both Mike and Reina believed that the best way to get the business up and running was to commit to the business fully, without distraction. Within the first 3 months, OB Arts Collective had created partnerships with the City of San Diego Parks and Rec and San Diego Public Libraries, offering free and low-cost art programs for children ages 5-12 years old.
That first fall, in 2015, OB Arts Collective began offering additional programs at several San Diego Unified School District schools, specifically designed for middle school students. In addition to the group programs, OB Arts Collective offers a full studio of services for musicians, from production and songwriting to recording and mixing.
Now, 2 1/2 years after starting OB Arts Collective, the business is becoming its own thing. People know about the programs, they know about private lessons, they know that OB Arts Collective is a community business that truly cares about the community. OB Arts Collective has become a place where people can be free to create. And that is how Mike and Reina quantify success for their business.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve always believed that if people are following their heart, and living a life true to their purpose, the universe would sort out the details. OB Arts Collective was created out of a need for the community. We didn’t start the business thinking it would be a great way to get rich. We started small and humble, and created a great network around the business. Because of that, we haven’t had any major struggles. I think the only way we would meet struggle, would be if we ever lose sight of the mission of OBAC.
Alright – so let’s talk business. Tell us about OB Arts Collective – what should we know?
OB Arts Collective exists “To make the arts accessible to all.” We specialize in quality art and music programming for all ages and skill levels. We are most known for our afterschool art and Glee club programs, in addition to our private lessons.
As a company, we are most proud of the real-life, hands-on learning, opportunities we offer our students, whether through performance, selling art, recording, or song-writing, our students not only learn skills academically, but have a true understanding of how to apply creativity to real life. One thing that most schools, and universities fail to teach is what to do with your skills once you’ve learned. Most would be musicians and artists fail to make a living as creators simply because they never learned how to sell creativity. OB Arts Collective is helping to secure a future for all of the creative influencers, of present, and next generations.
Is there a characteristic or quality that you feel is essential to success?
Passion. We cannot teach passion, and we cannot inspire passion, if we don’t have passion ourselves.
- Private Lessons – $30 to $60 per class
- Group Classes – $17 to $30 per class
- Studio Rates – $25 per hour (recording/mixing)
- Website: www.obartscollective.com
- Phone: 619-247-2063
- Email: email@example.com
- Facebook: https://www.facebook.com/obartscollective