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Meet Robin Sassi of San Diego Music Studio

Today we’d like to introduce you to Robin Sassi.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started as a private piano teacher. I spent several years teaching music in the schools and after-school music programs. I founded San Diego Music Studio in 1994 and, next year, we will be celebrating 25 years serving San Diego County! What started as a small, service-based home business grew to be a large music store in North County.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Ha! If you want to see the view, be prepared for the climb. Any business has its struggles. There are cash flow problems, staffing difficulties, and a huge learning curve whenever starting something new. I’ve taken the failures and turned them into lessons.

One of the biggest challenges, in the beginning, was allowing others the control they needed to contribute to the business. This meant trusting others to do their job and allowing them to take their own risks. This is the only way a business can grow from a single owner to a team.

So, as you know, we’re impressed with San Diego Music Studio – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
San Diego Music Studio provides quality lessons, rentals, sheet music, instruments, and instrument repair. We are known for our excellent customer service and service to the musical community. We have been chosen as a Top 100 Dealer every year, for the past six years by the National Association of Music Merchants (NAMM).

Each year, we send a representative from our store to Washington D.C., at our own expense, to advocate for music education in our public schools. We provide free workshops, clinics, and hands-on experiences for young musicians with our Musical Petting Zoo every year. We are most proud of our dedication to our community.

So, what’s next? Any big plans?
Our biggest plan for the future is our project to bring music learning to at-risk children in the Philippines.

Sex trafficking in third work countries like the Philippines is rampant. With an estimated 60,000 to 100,000 children involved in prostitution rings, children are commonly trafficked for exploitation in the sex trade. (

We are asking our friends and customers to help. People can donate a ukulele to a child in the Philippines, along with a letter of motivation and encouragement. We will personally deliver the letter and ukulele to the child. Further, I will personally go to teach them how to play.

Coordinating with family members in the Philippines, I’ve arranged a series of classes for children at risk of exploitation in Davao Del Sur, Mindanao, Philippines. The first trip is to take place this November, with another visit in February 2019.


  • Lessons $115 a month
  • Rentals from $22 a month
  • Ukuleles from $49 on up

Contact Info:

Image Credit:

Bill Oxford

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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