Today we’d like to introduce you to Ryan Berman.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am the founder of Courageous: a consultancy that builds and leads Courage Brands™. I’ve been fortunate to develop meaningful stories for major brands in every corner of the country including Caesars Entertainment, Hilton, Major League Baseball, New Era, PUMA, Subway, and UNICEF. I truly believe that courage is any business, being or brands ultimate competitive advantage. Many people want to be courageous; they just don’t know how.
In 2015, while running my last company i.d.e.a., I started working on a book about courage. 3 years later, it gave me the courage to fire myself and move onto my ‘what’s next’. The soon-to-be-released book ‘Return on Courage’ presents a Courage training methodology which I used to launch my own Courage Brand: Sock Problems.
We launched Sock Problems in December. Sock Problems is a charitable sock company that’s out to “sock” different problems in the world with cause-centered socks. We’re helping people express how they feel about pressing problems that matter to them.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Always hardships. For us, it was locking in all of our Charity Navigator-approved charities. We give 25% of every purchase back to our partners and each sock has a leading cause partner associated with it. Imagine trying to articulate your idea to some of the world’s largest charities when you have no tangible product to share and no website to showcase. Somehow, these charities believed in our mission, our team and our values. It didn’t hurt that the comps of our designs resonated.
We’d love to hear more about your business.
Sock Problems is out to ‘sock’ problems in the world with cause-centered socks. If you aspire to sock inequality, sock breast cancer, sock hate or sock climate change, we most likely have a sock for you. We hope passionate people will have the courage to take a stand while standing in our socks.
What I’m most proud of with this company is what also sets us apart: we give targeted cash back to our select charity partners on every purchase. 25% of every sale goes to one of our charity partners who are the true experts in ‘socking’ problems.
We want people to know exactly where their money goes. Many companies who have their ‘buy one, donate one’ commentary don’t share the details. With Sock Problems, you get to decide where your dollars go every time.
What were you like growing up?
My parents would describe me as the extrovert who “was good with people”. They’re right! I do like talking to everyone which slightly annoys my wife. I enjoy hearing everyone’s story and I think it’s amazing how we all have one.
I recently wrote down the word “inclusion” in the notes section of my iPhone — it’s my way of reminding myself that life is a two-way street.
- $20 for every pair
- 25%-50% goes back to the charity of your choice
- Website: www.sockproblems.com
- Instagram: sockproblems
- Facebook: https://www.facebook.com/SockProblems/
- Twitter: @sock_problems