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Meet Samantha Wormser of The Salty Twig

Today we’d like to introduce you to Samantha Wormser.

Samantha, please share your story with us. How did you get to where you are today?
I started my blog, The Salty Twig, about two years ago in 20I6. It all started because I work in marketing at a local digital marketing agency and at the time when I was thinking about creating my own blog I was working with lots of bloggers and influencers to partner with and promote our clients. I have always been so passionate about creating content and especially writing.

Writing was always something that came easiest to me throughout my entire life (math was the opposite). Working with these other bloggers ignited that drive to foster my own creative outlet that I could share with others and create a community around. I was also lucky because a good friend and coworker of mine is an amazing website developer, so I had all the help and tools I could get from my job and the knowledge base to kick things off myself.

My first blog posts on The Salty Twig were actually mostly food and travel based. That’s where I got the name for the blog: salty because I always choose salty over sweet when it comes to food, and twig because I love to be outdoors and travel. However, lots of people think I’m just referring to myself as a bitter lean person ha!

Since then I pivoted to share more about other things I’m passionate about, like brands that have a social justice tie-in, female-owned businesses, and natural skincare. These are the things that make me excited to share about with my followers and make me the happiest!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Blogging has definitely not been a smooth road! I think my biggest hurdle has been trying to balance blogging and social media as my side hustle, while still trying to kill it at work. I’m at a point in my career where I want to invest a lot of time towards being successful at my job, so for a while, my blog has been on the back burner and I’ve taken the free time I have to focus on my career in marketing and my personal life.

I know some people will stay up until 1 a.m. every night blogging and working to better their brands but for me, I have a little bit of a different perspective. First, I LOVE my sleep – to the point where I am an 8+ (okay 9+) hour a night kind of gal. When I don’t get enough sleep, I can’t perform mentally, and I get sick really easily. Second, I think that you should always do what makes you happiest. So, if that means saying “no” to certain things and choosing to prioritize something over another and that makes you the happiest, then I say go for it. You should always do you.

While I absolutely commend people who can do both – have a successful career and have a flourishing blog – I have chosen over the past year to pick what makes me the happiest and gives me the most mental clarity. When I was working at my marketing job and trying to blog, squeeze in photoshoots, cook healthy meals, workout, and post on social media, I didn’t have enough space for everything and my personal life was sacrificed. I was mentally drained, unmotivated to continue blogging, and my social life seriously suffered. For me to say that means a lot too because I LOVE my alone time and spending a weekend decompressing. But at this time, it got to the point where every single weekend was needed to decompress.

I realized I am happiest when I prioritize my relationships, whether it’s my daily phone calls with my mom, or making dinner without distractions with my boyfriend, these are the things that are the most important to me. After that comes my side hustle, which is also extremely gratifying! It’s not easy to get home from a long day of staring at a computer and then get right back on to write content, so I decided to put more of an emphasis on social media for the time being, and then when the time is right, I do plan on launching fully back into the blog. I view this as listening to and honoring my mind, the same way as I view listening to your body with exercising and eating.

So, as you know, we’re impressed with The Salty Twig – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The Salty Twig started as a lifestyle blog that focused on healthy eats and travel and has since evolved to also highlight fitness, fashion, and beauty brands that I truly love and believe in, from handmade leather bags to eco-friendly skincare products. I share about things that I actually use because I want to introduce people to things that I really care about and help get the word out about brands that make a difference, whether it’s environmentally or socially. On social media, I would say I am more known for posting style and fashion content, which is a little different than what I share on my blog but something I have always had an obsession with.

I’m most proud of the fact that I haven’t “sold out” to anyone. I have said no to so many inquiries for collabs because it’s not something I believe in or would use myself. I think a lot of people will share things that they don’t believe in because they get paid to do so, and honestly, I could have made more money from saying yes to everyone, but it wouldn’t feel right. I try really hard to test things out and vet before sharing because I think money is a short-term solution and won’t get you far. I think this is especially true for beauty products because there are so many brands that rely on influencers to post on social media, but most of them are full of chemicals and harmful ingredients that I would never actually use. I think it’s the most important to stay true to you and your personal brand than to try to make a little extra money.

I think I have a unique perspective because I try to keep it real and showcase my everyday life in San Diego and I don’t really have many other blogger friends so it’s usually just a snapshot of my normal life exploring, eating (I eat a LOT), and trying to sneak videos of my camera-shy boyfriend. I heavily prioritize traveling (I think it’s one of the most important things you can do), so I share a lot of travel content, from my trips home to Portland, to Bali, Hawaii, Mexico, and Europe. Nobody has it together all the time, and for me, I’m most comfortable in casual clothes (yoga pants), no makeup, and my hair in a bun. I don’t think you need to be perfect on social media all the time, and this is especially true on my stories, often without makeup, maybe a blue face mask on, or sweaty after a workout.

So, what’s next? Any big plans?
I do plan on investing a lot more time into my blog in the future, but I don’t see my heavily ramping up in 2018 because I feel like I’m in a really good place personally, mentally, and in my career with my focus on Instagram. For the second half of this year I plan on focusing heavily on growing my community on social media, particularly with Instagram; most of my blog traffic every month comes from Instagram.

When I do put more of an emphasis on my blog again, I plan on sharing content that primarily relates to organic food, natural skincare, fitness, and socially conscious fashion brands. I’ve made a few gift guides over the past two years, one focusing on gifts for feminists that includes a bunch of brands that actually make an impact on women’s causes (rather than just saying they do), and one highlighting brands that all give back to non-profits. This is where I will be focusing my time on the blog moving forward.

I never want to blog and cultivating this community to seem like something hanging over my head, and right now it’s something that is fun and exciting to me, which is exactly what I want! I’m looking forward to reassessing where I am at the end of this year and if it’s the right time to go back to blogging. I’m really grateful that I have the support of my family and close friends and that I have learned how to balance my life out much better. I know that right now I feel good about where I am and next year my focus may adjust, but it’s all about doing what makes me feel happiest!

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