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Meet Sarah Zimmerman

Today we’d like to introduce you to Sarah Zimmerman.

Every artist has a unique story. Can you briefly walk us through yours?
I’ve always looked at the world around me as pictures but never thought, I could really create a livelihood out of that. Then I met my husband and after a stressful day at the office, he asked me a question that changed my life. He asked if I could do anything in this world what would I do. My answer made me realize, I needed to just go for it. At that point, I bought a camera and started constantly shooting. I photographed anyone who would let me (including our dog ha!), almost every day. I watched countless YouTube tutorials on everything from how to use a camera to the basics of light and posing. I’m still growing and learning as an artist and am sure this will never stop (and shouldn’t stop) but have never looked back or regretted my decision to take all this on. I still work a full time corporate job, I am now booked for photography through all of 2018, rarely have a span of longer than an hour where I’m not working and to be totally transparent, I’m pretty exhausted all the time. But as I continue down this path, its only reaffirmed that I want to contribute to this world in a way that’s not selfish or money-driven, but in a way that gives people joy and moves them to tears and impacts their lives for the better. The idea that people are able to look back at the memories that I was able to capture for them and feel the magic they felt at that time in their lives… well that’s just incredible and I am so honored every day.

Please tell us about your art.
To really strip it down completely, I create art that captures and interprets natural and organic love. Whether it’s the love for a spouse, a new baby or love for oneself, my goal is always to do just that. Although, I have so many photographers that influence me (Nadia Meli is and will always be one of my all time inspirations), my greatest inspiration is always my clients. Each person/couple/family I come across is unique in what makes them beautiful and I always find my inspiration through them. When you take a moment to listen to people and to really see them, you can so simply find that glow in their eyes, the smile they get when they see their lover or the light within them that will just illuminate my lens and that’s the thing that makes my heart beat faster. I always hope people will see and feel that connection when looking at my work and that my clients will feel that emotion and joy they experienced in that moment. Life is all about connections and art that focuses on that is what really resonates with me.

Choosing a creative or artistic path comes with many financial challenges. Any advice for those struggling to focus on their artwork due to financial concerns?
Start slowly and strategically. When I first started, I bought the cheapest crop sensor on the market and actually still used that camera with my clients for a while as I began to charge. But I set my pricing very competitively to get a ton of work to not only build a portfolio but to gain the experience I’d need to start valuing my work at a higher rate. Once I started making some real money, I upgraded the camera and slowly added on higher end lenses but only using the money I’d earned through the business. Don’t feel like you need the best gear to be a great photographer. I’ve learned that it’s really just finding the natural light and then, finding that light in your client that can make you great. Better gear is just a bonus.

Also, of course the thing that’s helped me stay in the green as I’ve launched this business, is hustling HARD. As I said before, I work like a mad woman, but the great thing is that if you work hard enough, you really can end up living your dream. I’ve got big plans for 2019 but will make them happen in a way that makes sense for me and my family.

How or where can people see your work? How can people support your work?
My website is and my Instagram is @sarahzimmermanphoto. I’m very engaged on Instagram, since it opens up a community that’s completely available in so many ways. I’ve met people through it that have inspired me and nourished me during this journey in so many ways. It’s easy to get wrapped up in a world of likes and validation but ultimately, that will never make you grow as an artist or as a contributor. But, if you leverage the opportunity to connect with so many other creatives around the globe and use that to help and to learn from one another, it can be endlessly valuable.

Contact Info:

Image Credit:

Sarah Zimmerman Photo

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