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Meet Shawna Campbell of Coastal Electrolysis in Encinitas

Today we’d like to introduce you to Shawna Campbell.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Ever since I can remember I wanted to own my own business and four years ago I had a vision and now I’m living in it. I have always had a passion for the beauty industry, I was always searching for new ideas and the latest trends. After having laser hair removal only to find out years later that the hair was coming back I went on a mission to find something truly permanent and I did. I discovered Electrolysis. I had the procedure 5 years ago and have been hair free ever since. I absolutely loved the treatment however I did have a hard time finding someone in my area to that does Electrolysis. That’s when a light bulb went on and I thought. WOW I could do this! So here I am, four years later, and I own a thriving Electrolysis salon in Encinitas!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, I don’t believe it is ever a smooth road, at least when it comes to owning your own business. Especially if it is your first business, you are going to work harder than you ever have. It took about two years to finally start to payoff, I think the biggest struggle for me was growing my clientele. Electrolysis takes several treatments before you start to see results and you need to build trust with your clients. That can be really hard when you first start out because you don’t have the experience, your fresh out of school, you’re not up to speed and you haven’t truly mastered the art and technique of Electrolysis. I am proud that I can confidently say I have experience and talent to give my clientele a beauty treatment that will leave them hair free with results that can last a lifetime.

Coastal Electrolysis – what should we know? What do you guys do best? What sets you apart from the competition?
I am an Electrologist I work for myself in a beautiful modern office located in the coastal town of Encinitas just minutes form the beach. Electrolysis is a hair removal method that has been around for over a century and is the only FDA approved method for PERMANENT hair removal. In the mid-nineties Laser hair removal was discovered and Electrolysis was used less. It was thought that the laser hair removal would provide a painless and permanent solution to remove unwanted hair. Unfortunately those of us including myself who spent a lot of money and time on laser hair removal, only to find out years later it was just reduction of the hair and definitely not painless. Once again I found myself on a quest for a solution to my unwanted hair. The beautiful thing about Electrolysis is that it works on all types of hair, it is permanent and with new technology extremely efficient. Older Electrolysis machines tend to be more uncomfortable and not as efficient. At Coastal Electrolysis we use top of the line equipment with all of the bells and whistles to accommodate our clients and give them the most comfortable and efficient treatments with Permanent results.

What is “success” or “successful” for you?
Success to me is when you receive a referral from another client. You know you did a good job and that client is happy with the results, he or she has confidence in you, enough to pass along your info to friend, co-worker or family member. When I started getting referrals is when I knew I made it, my hard work payed off and now I’m making people happy! Success to me is to see my clients happy!

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