Today we’d like to introduce you to Shelly Cannon.
Shelly, before we jump into specific questions, why don’t you give us some details about you and your story.
So writing and creating started for me when I was little. Let’s begin there. I recorded activities and observations in journals, an early harbinger of later storytelling. I also loved drawing and doing art. The long and winding road continued through college, where I majored in communications. I’ve lived and worked in multiple cities: Houston, LA, Charlotte, Palm Springs, and now beautiful San Diego.
Even more, I live by the beach now, a complete lifestyle change from the desert; I moved here in 2019. The ocean, for me, is pure joy and inspiration. It’s energized my work in a profound way. I’ve always worked as a copywriter and creative, with a few side adventures, including being a commercial broker and a fine artist (both left- and right-brain endeavors!). Having freelanced for more than two decades, I’ve had the opportunity to work in multiple industries and hone my craft.
Throughout, I’ve gained a deeper connection both to the process and to my clients. More than anything, I love to help companies create a compelling narrative — find clarity, refine their positioning, and convey what they stand for — while collaborating with other creatives. Clients can get overwhelmed, so this is the best place to begin. The technology and vehicles evolve, but what remains constant are powerful ideas and original creative. Helping companies solve business problems so they can thrive is a noble pursuit. I’m also blown away by the level of talent in the SD market. So exciting!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The short answer is definitely not. There have been many struggles and yet, I believe it is those very obstacles that, having been overcome, define our evolution and growth. Let’s face it, the human condition is inherently challenging, right? But it’s also endlessly rewarding and inspiring if you don’t lose your sense of self and positivity. I am an eternal optimist and believe that you must be if you make your living in creative pursuits because the U-turns and setbacks are real.
From divorce and single motherhood to financial losses and difficult clients, I’ve experienced many. What’s different: I’ve learned they don’t define me. I own my worth and know that I bring immense value. If someone is impossible to work with, I graciously bow out. Period. Life is short. More than anything, we must do what brings us alive. And surround ourselves with the right people. The ones who not only get who we are but also contribute to our happiness and quality of life.
Please tell us more about your work, what you are currently focused on and most proud of.
Shelly Cannon Creative helps companies craft a narrative about who they are, why they’re different, and the promised experience. As a copywriter and creative, I collaborate with a talented ecosystem of designers, developers, photographers, videographers and more. I love the collaborative process and always search for talented people who, likewise, are dedicated to creating something more. I’m also an avid reader and lover of language (to be a good writer, you must be).
From brand platforms and taglines to websites and digital campaigns, I’m known for helping companies communicate their brand essence and personality — and other stuff — in a way that honors who they are. I’m a fan of Denise Lee Yohn’s brand dimensions (What Great Brands Do and Fusion), and her theory that companies must operationalize their brand in their daily business. It’s about connecting a company’s culture to its customer experience. Not just saying so, but actually living it. I’ve helped companies and organizations in everything from technology, hospitality and tourism to architecture and design, economic development, innovation and editorial. As much as awards are a great validation (I was privileged to earn six last year with a creative team), I’m most proud of helping people realize their vision. My purpose is to empower, inspire, and move the planet forward. I do believe that sets me apart.
So, what’s next? Any big plans?
Well, the big change was relocating to San Diego last year (after overthinking it for a while). Now that I live here (North County), I’m continuing to expand my reach with both clients and collaborators. That includes the San Diego market, in LA, and wherever an opportunity presents itself.
I’m looking forward to increasing my creative contribution at a higher level, working with socially conscious entities, and making an impact.
- Website: shellycannoncreative.com
- Phone: 760.574.9860
- Email: firstname.lastname@example.org
- Instagram: IG: @shellycannoncreates
Angela Garzon/Create with Gusto