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Meet Aaron Zar of Silent Pocket in Encinitas

Today we’d like to introduce you to Aaron Zar.

Thanks for sharing your story with us Aaron. So, let’s start at the beginning and we can move on from there.
My professional career started in San Francisco as a wine broker selling high end wine to clients all over the country. It was a riot of a job and shaped my demeanor towards sales and marketing moving forward.

After a successful 5-year stint selling the lifestyle of wine, I co-founded a brand called silent pocket with my father.

Has it been a smooth road?
What’s a smooth road? Ha! If it’s smooth then you’re not doing something right. I’ve always been a believer in taking risks, harnessing my entrepreneurial spirit and remaining resilient.

I’d have to say learning to cold call maybe the best struggle yet. I knew it was in my personality, but it took almost a year to shine, then I felt unstoppable.

It taught me to be light on my feet and as we called it “tai chi the negative.”

So let’s switch gears a bit and go into the Silent Pocket story. Tell us more about the business.
If you boil it down to the basics, we are an accessories brand of wallets, cases and bags.

We specialize in our patented products called “faraday cages” that allow anyone with a smart phone or device to become undetectable by blocking all wireless signals.

For example, our wallets not only look great, but block rfid. Our phone cases mitigate the risk of radiation to your head and body and our faraday cage products allow you to disappear.

Our motto is mind the grid.

How do you think the industry will change over the next decade?
Major growth. As technology takes over our life it is important to protect our privacy, security and human health.

This is apparent in our direct to consumer sales growth and increasing demand among enterprise, government and armed forces.

We look forward to playing the unique role as an analog solution for a complicated set of tech problems.

And really at the end of the day, people need to be able to disconnect and digitally detox.


Contact Info:

Image Credit:
Corey Wilson
Angela Hollowell
Mary Spengeman

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