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Meet Freddie Harb of Sleeping Giant Music and SGM Events

Today we’d like to introduce you to Freddie Harb.

Freddie, can you briefly walk us through your story – how you started and how you got to where you are today.
I started out as a nightclub DJ (DJ Fresh One) right out of high school. At 18 years old I was introduced to the Gaslamp District by a few promoters, and my friend Chris Cutz and I were then catapulted into the top of the nightlife industry.

From there we met tons of people and eventually grew our brands. By the time others from our high school were starting to turn old enough to get inside the venues we were already at the top of our game, headlining all the major clubs in town including On Broadway, Aubergine, E Street Alley, Onyx Room, Moondoggies La Jolla, Tantra Sutra and L5, and more. I was always a studio rat, making beats and constantly working with different artists.

Eventually, I met two friends, Blest and oneson. Blest was a rapper and one son was a vocalist. We all had aligned visions and from there in 2004 decided to start a record label. It was a community of artists/record label so since we had connected all of our friends and involved everyone we decided to put out a compilation.

oneson came up with the name Sleeping Giant Music since he thought San Diego was a “sleeping giant” for music, an untapped market. It took us some time to find the logo we use to this day, all at the same time we were working on our first record. Eventually, we then put out a compilation called “The Awakening” that landed a worldwide distribution deal on our first release. We found our lawyer to this day, signed the deal and started to market this record with the distributor which helped grow the name.

Couple years later, oneson and Blest moved away, and the MP3 came out, leaving us to change courses. The DJs were doing extremely well and that’s when Mikey Beats and I decided to convert SGM into a booking agency since the record label was no longer a financially safe option. Mike came in as a partner and with our DJ money we built the booking agency and the rest is history.

In 2012 we merged agencies with Blue Moon Management, which was owned by Troy Gilmore and focused on electronic dance music. In 2016 we merged again with Angel Matos, who lives in Miami and owned In the Sound Management, a booking agency that focused more on deep and tech house.

Back in 2012, we created SGM Events, a subdivision of the agency that specifically focuses on private and corporate events as well. Now Sleeping Giant Music is a global booking agency that has many facets and is constantly growing to this day.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We did not have any financial backing we bootstrapped everything along the way. Some of the struggles for me:
1. I didn’t go to school for business, so learning how to run a company and deal with employees/HR on the job
2. Lots of deals land on my desk but determining which ones are a safe play vs. a risk

Overall been a pretty smooth ride, its a constant hustle but we love it!

Alright – so let’s talk business. Tell us about Sleeping Giant Music / SGM Events – what should we know?
Sleeping Giant Music – At Sleeping Giant Music (SGM), our mission is simple: We are dedicated to providing positive and high-quality entertainment to diverse consumers worldwide. We are committed to launching successful careers by maximizing our artists’ potential to become independent, competitive forces within their respective industries.

Artists need to focus on their craft and leave the business to the professionals. We carefully structure a plan and secure proper support for our artists so they can focus on what they do best – MUSIC. While focusing on the booking aspect of the business, SGM has resources in talent management, public relations, integrated marketing and logistical support.

Our slogan: Quality Music and Professionalism Since 2004.

SGM Events – From San Diego DJs to corporate event entertainment, acoustic artists, even singers and soloists, we are the gold standard in the entertainment industry. A premier booking and entertainment agency we offer San Diego event entertainment ideas and entertainment strategy advice. We offer San Diego wedding entertainment and entertainers for private events. We specialize in San Diego DJs but also offer bands, acoustic artists, and even magicians.

As a company, our objectives are very clear and defined: we are committed to excellence.

Whether it is because we bring positive, uplifting entertainment to each and every event or because we manage only the most exceptional talent, we guarantee your next event to be an experience that you and your guests will never forget. Don’t sleep on this opportunity to hire the best entertainment for your special event, and we will awaken your conception of the most amazing reality.

Good music can make all the difference when it comes to a memorable event. Whether it’s a birthday, private event, corporate party, school event, or wedding, the right music can create or enhance the mood. Music adds the momentum that is necessary for any party. It inspires people to dance, brings back fond memories and creates new memories that will be talked about for years to come. When choosing the music for your event in San Diego, don’t settle – go for the gold standard, choose SGM Events, a premier booking and entertainment agency based in San Diego.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Matt Spencer – Inspired me to do more than just be a DJ

Michael Jackson – Our web designer who has supported us since day one. I met him through Matt Spencer and he designed my first ever DJ business card via Matt.

Jonas Bevacqua – a huge supporter of SGM from day one. Very inspiring mentor. He used to own and created/founded LRG Clothing, which was a clothing sponsor of mine as a DJ for many years.

Kevion Stirdivant – Life coach to Jonas Bevacqua and now real estate mogul at Kase Real Estate. He gave me a 20-minute life coach call that changed my life.

Mike Beltran and Paulo Gonzalez – After Blest and oneson left, I wasn’t sure what I was going to do with the company.

Chris Cutz and I landed the LRG Mixtape, we immediately had to launch the second website that Michael and I had been working on. That’s when my close friends Mike and Paulo sat me down and got everything out of my head and we built what you see to this day. That is also the time Mike became a partner in the company.

Can’t forget my family, friends and partners in the business!

Contact Info:

  • Address: 2665 Ariane Drive #207
  • Phone: 8582702195
  • Email:

Image Credit:
Jeff Corrigan

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