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Meet Sofia Casillas of Then Sofie Said in Mission Valley

Today we’d like to introduce you to Sofia Casillas.

Thanks for sharing your story with us Sofia. So, let’s start at the beginning and we can move on from there.
I became interested in writing while I was in high school. I was the girl who walked around school with a book in her hand, and who would wait at the Harry Potter books midnight releases. I found my passion for writing when I became part of the newspaper class in high school. At that time, the show “Ugly Betty” was out and I remember religiously watching it, and aspiring to become a fashion writer. When I graduated high school, I knew, I wanted to work in media.

That’s why I started college as a journalism major at San Diego State. However, I changed my major halfway through college and ended up graduating with a B.A. in communication with a Spanish minor. I diversified my media experience by joining the university newspaper as a copy editor and writer, while simultaneously working at a local radio station. Last year, I left my job at the radio station and started a new journey at a marketing company.

After seeing many other bloggers and Instagram influencers making a name for themselves out there and being self-employed I’ve become really interested in doing the same. So, as of last September, I started my blog Then Sofie Said where to share all of my favorites things from makeup to my favorite styles and recipes. I started this blog to write and empower young women of all shapes and sizes to be confident and embrace the skin they are in.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Just like with any new project, there have been struggles along the way. One of the biggest obstacles has been creating fresh and consistent blog content. I work full-time Monday through Friday and some days it’s tough to motivate myself to want to write after spending eight hours or more at a desk. I try to set goals throughout the week and plan my content in advance, so that I have something to promote at least once or twice a week. But sometimes, life and work get in the way

Another struggle has been driving traffic to my website. I’ve had to experiment with new ways to drive traffic to my website and convert people into followers. A lot of it is trial and error and finding ways to market your blog to a new audience. I feel like success will come with time. Sometimes, I need to remind myself that I am still new to the blogging atmosphere. Some of the most successful people have been doing this for 5+ years, so if I keep at it, I know more opportunities will come my way and the more I’ll be able to achieve. Another way, I stay motivated throughout these obstacles is by connecting with other bloggers and celebrating their successes. I’ve met a lot of bloggers through meetups and events, and love exchanging tips and ideas with them. All in all, it hasn’t been a smooth road but it’s all worth it and I take every obstacle as a learning experience.

Alright – so let’s talk business. Tell us about Then Sofie Said – what should we know?
I started Then Sofie Said to inspire women of all shapes and sizes to be comfortable in their skin. I focus on writing anything pertaining to the lifestyle so this includes my favorite styles, trends, and products, I also like to occasionally mix in my favorite recipes and places to go when traveling.

What sets my blog apart is that my style content is created for women in between a size zero and plus size. Like I’ve mentioned one of my main goals is to inspire and empower women to be comfortable in their skin. I do this by sharing my insecurities and struggles that I feel other women face on a daily basis. I want to influence women to wear clothes that make them feel powerful and strong.

What really makes me want to keep writing is the feedback I receive. I love hearing that people read my content and that they bought an item because I recommended it. Being able to influence people is so powerful and I want my blog to be a place where other women can come to me for advice whether it’s about clothing, a restaurant or problem they may have in their life.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Oh, my gosh, there are so many people to thank. First off, my parents for being super supportive of my blogging career. They’ve been my cheerleaders since I started this journey. Also, a huge shout out to my boyfriend, Eddy who helps copy edit my posts, photographs most my outfits and supports me in all my dreams. He’s a huge supporter and I really can’t thank him enough. I also have to give credit to all the bloggers I’ve met locally in San Diego. They are all hard workers and are truly inspiring to me. Lastly, thanks to all my followers, I really wouldn’t be able to do this without all of you. Every comment, like and message I get from each of you lightens up my heart and makes me want to keep releasing more content.

Contact Info:

Image Credit:
Parallel33 Photography

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