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Meet Stephanie Guinnane of Night Owls Baking Co. in North Park

Today we’d like to introduce you to Stephanie Guinnane.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Baking has always held a special place in my heart. Growing up, my dad and great-grandma laid the foundations by letting me spend hours tinkering around in the kitchen with them. But, it wasn’t until college that I found my passion for cake decorating, after making my boyfriend’s 21st birthday cake. I’m not going to say it was the best, but it wasn’t half bad either, considering at the time that I didn’t know what fondant was and I used it to cover the entire cake.

After that, I was hooked. I was determined (my friends might say obsessed) to learn as much as I could about the world of cake decorating. Luckily, my friends and family offered plenty of opportunities to refine my craft as I baked and decorated cakes for any and every type of occasion. Since then, I’ve grown this passion project of mine into a small business dedicated to designing small-batch custom cakes.

Has it been a smooth road?
I’d like to say it’s been all buttercream roses, but I’ve hit a few snags during my journey. Running a small business while working full-time has definitely been a challenge. I’ve had to figure out how to create space in my life for this endeavor without burning myself out. And trying to be creative while balancing a bazillion other priorities is definitely a tough task.

In the past, I had never thought of myself as a creative-minded person, so learning to trust and hone my artistic abilities and discover my own style has been a struggle as well. In this space, where there’s always something to learn, a new skill to master, or a new technique to discover — it can make you feel “behind” at times, especially being someone that is self-taught.

We’d love to hear more about your business.
Night Owls Baking Co. is a small-batch custom cakes business specializing in abstract and minimalistic buttercream designs. My goal for every cake that I design is to not only create a visual piece that perfectly complements a special event, but that also tastes delicious. I’ve spent countless hours experimenting and perfecting recipes to make even people who claim “I’m just not a cake person” come back for seconds.

Is our city a good place to do what you do?
I think San Diego has a lot of untapped potential for anyone looking to get their start in baking or cake design. San Diego is such a diverse city and we are surrounded by amazing food (and beer) culture. But even though the City offers so many culinary choices, the market for baked goods is not over-saturated. If anything, because there are so many different kinds of people and plenty of tourists, bakers can be selective and specialize in their goods. And I doubt people will ever say “Ugh, I hate that there’s a new place opening where I can get something delicious!”

Contact Info:

Image Credit:
Sweet Paper Media

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