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Meet Steven Morris of Mth Degree

Today we’d like to introduce you to Steven Morris.

Mth Degree is the Brand Evolution consultancy that was founded in 1994. They work with global and local clients at their apex of change and growth, and evolve them to accelerate their growth and increase their brand loyalty.

The agency was founded and is led by Steven, who is a strategist, writer, creative director and successful entrepreneur. Over the past 25 years Steve has been a leader and innovator in the brand strategy, marketing and creative industries. He has written and published two books, including Brand Love and Loyalty and Humanizing the Customer Journey, and my forthcoming book The Evolved Brand: How to Impact the World Through the Power of Your Brand will be published in early 2018.

They are experts in guiding and leading their partners through their brand evolution process that increases brand meaning, grows audiences and ignites loyalty. Their clients include Samsung, LG, Sony, Green Flash Brewing Co., Mike Hess Brewing, Razer Electronics, Northwestern University, The San Diego Padres, ESPN, New Balance, Habitat for Humanity and many others.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Entrepreneurship is akin to a marathon obstacle course. Much of what we face is simply out of our control—market forces, the economy, etc. The more we prepare ourselves with skills of strategy, discipline and resilience, the more effect we can be in navigating the complexities of running a business or growing the businesses of our partners.

We have survived the “dot com crash” of 2001 and the severe economic downturn of 2008. We’ve done so by focusing on providing value to our client partners.

In the world of brand strategy and marketing the landscape of tools has completely changed in the last 25 years. Keeping in mind that Facebook is less than 10 years old and the iPhone is about 10 years old. Both, along with other digital disruptors, have changed the landscape of how people communicate and connect. But, human to human connection will never go away. We’ve thrived by keeping the strategic foundation to our work at the heart of our work.

Alright – so let’s talk business. Tell us about Mth Degree – what should we know?
What sets us apart from design firms, or marketing agencies is that we specialize in one thing: brand evolution. It’s what we’re known for, hired for and have delivered with outstanding results for more than 100 brands.

Everything we do is focused on creating deeper human connections and experiences for the brands we partner with, and especially with their customers.

Our work, expertise and passion are centered on working with purpose, making authentic connections, amplifying value to business and the world—and motivating people to live more inspired lives.

In order to maximize profit, a brand evolution must be strategized, crafted and messaged to create lasting loyalty. Of course, all brands need customers. The cost to gain a customer, or investor, or donations, are maximized when the customers return time and time again. By starting our process with both the customer-focused business objective and the purpose of an organization, we build a win-win into the brand strategy, messaging and expression.

The customer is the hero of all of the discussions we have about brand. And we want the customer’s needs and values to translate to business strategy and then to brand strategy. It’s critical that the expertise in the room driving the brand strategy process be aligned and with the expertise that is driving business objectives, rather than by design alone.

The impetus behind any brand evolution is an economic goal and a customer-centered outcome. It’s no longer enough for brands to just deliver a decent product and be trustworthy. Consumers have a growing insistence for brands that represent something bigger than themselves. They want to be inspired and connected to brands that make a positive difference in their lives.

Is there a characteristic or quality that you feel is essential to success?
Above all, business leaders and their organizations must have a driving purpose—a true north that guides them and their organization to make a positive impact on the world of their customers.

The world’s greatest brands are successful not by what they make or sell, but by their beliefs. These companies are unique because their beliefs are unique. They create extraordinary experiences because they have an extraordinary mindset. They stand alone because they stand on what they alone believe.

Each of us, whether we’re business leaders or not, has a finite amount of time on this lovely planet. We’re blessed with the precious gift of life. It’s a privilege to be alive. We’re born in a place and time with so much possibility, so much abundance, so much opportunity, so much information and resources at your fingertips, and it would be shame to squander such gifts. We’re born into a human body with the ability to move worlds. We’re blessed with the gifts of thought, strategy, creativity and imagination.

As a business owner or leader, you’ve either earned or have been given some power. That power allows you to make decisions that affect people’s lives, livelihoods, your culture, your customers, your community, and yes, the planet. How you make those decisions, what you base those decisions on and why you make those decisions has exponential effects.

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