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Meet Summer Gould of Eye/Comm

Today we’d like to introduce you to Summer Gould.

Thanks for sharing your story with us Summer. So, let’s start at the beginning and we can move on from there.
Eye/Comm was founded in 1990 by my father Greg Gould. I started in 1991 working on spreadsheets and time reports. I then worked in the mail production department, shipping and receiving, reception, invoicing, data processing, customer service and now since July 2013 I am the president.

Being able to work in various departments and learn all the steps involved has really helped me to understand the business and made it easier to take over when my father retired. It also allowed me to prove that I know what I am doing to co-workers in each department.

Being the boss’s daughter meant that I had a lot to prove. Eye/Comm is a great place to work with awesome customers. We are a big family who really cares about one another.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think anyone has a smooth road. We all hit bumps along the way. The most important thing is your attitude when dealing with problems. Positive attitudes make all the difference. You must also learn from your mistakes, we all make them but never make the same one twice.

Some of the things I have learned are that you need to be careful who you trust, always think of all possibilities when making important decisions and always have a person or group of people you can go to for advice that is knowledgeable in the areas you need advice in.

So let’s switch gears a bit and go into the Eye/Comm story. Tell us more about the business.
Eye/Comm is a marketing execution company. We partner with our customers to send marketing communications to their customers and prospects. We also help nonprofits with fundraising. We offer direct mail, email, social media, IP display, design, and print.

We also offer fulfillment of literature and products for businesses who need to get items to sales reps or to customers who have placed orders. We are known for our quality of work, our ability to spot problems before a project is started and our partnerships with customers. We work together as a team to create and send marketing communications that work. We have very knowledgeable employees who have worked here for many years and help our customers have a seamless process.

We are most proud of how we are able to help our customers grow their business and increase funding. Our relationships with our customers are very important and they are a big part of our family.

Has luck played a meaningful role in your life and business?
I believe that we make our own luck with a positive attitude and a willingness to work hard for our goals. Anything is possible if we believe and work on a plan to make it happen. We can do amazing things when we set our minds to it, the universe seems to make a path for achievement when we are willing to do what it takes to get there.

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