Today we’d like to introduce you to Susana Jones.
Susana, can you briefly walk us through your story – how you started and how you got to where you are today.
Yoga has been a part of my life since childhood. While growing up in La Jolla, I used to find my dad practicing Yoga in his office, and my mom, a local spiritual leader, decorating the house with icons from all the world’s faiths. I found the physical side of Yoga in college. After graduating, I took what I had learned in my first Yoga classes with me on extensive travels as I searched for ways to have a positive impact on the world.
Stateside, I leaped at the opportunity to learn more about Yoga’s history, philosophy, and life science by enrolling in a 200-hour teacher training with Corepower Yoga in Point Loma. For me, their program prompted an endless Yoga practice, an eight-year career as a Yoga educator, and my company, Urban Yogi.
My business has shape-shifted substantially since I founded it in 2010. At first, I led Yoga classes for my Extraordinary Desserts co-workers in Balboa Park. Then, I operated Urban Yogi as a brick-and-mortar studio for four years between East Village and the Marina District.
I established Urban Yogi as a Registered Yoga School with Yoga Alliance, through which I’ve certified 50 students to teach Yoga. I also became a Reiki Master, and have brought over 100 people into my Usui Reiki lineage. Now, I’m in training at the Soul of Yoga in Encinitas to become a certified Yoga Therapist.
As Urban Yogi, I currently serve Yoga Therapy and Reiki clients at DCompress Downtown in Little Italy. My work is an extension of my belief that the ancient wisdom of Yoga, combined with the gifts of science and medicine will enable humanity to surmount the challenges we face, one yogi at a time.
I met a wonderful man, T. Brian Jones, in 2013, who I’m now married to! We reside in University Heights, where we tend to our many plants, support each other as business owners, and laugh as often as possible.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ll never forget when the sidewalk in front of my business was jackhammered out and not replaced for two months. It was during heavy rainstorms in 2014, and our clients had to walk over the mud on a wooden plank to get inside the studio. The ceiling was leaking on the bamboo floor, and our landlord wouldn’t fix it. I was at my wit’s end, and all I could do was breathe, long and slow, and deliver the best damn Yoga class possible for my clients.
The struggles of a Yoga business owner are unknown to most. When I tell people what I do, they tend to reply with something like, “oh, that sounds relaxing.” If only they knew what it takes to make this look easy!
As a Yoga professional, I am held to the standards of Yoga, which, in my opinion, take lifetimes to master. Excelling in this profession is, in itself, an advanced Yogic practice. Not everyone in my field takes this approach, but I take it very seriously.
I have endured many challenges in my career, from living below the poverty line for months in order to pay my instructors when we had no sidewalk, to the physical demands of teaching many classes per week, all with a presence in which others can feel calm and secure.
This job can be a trip, but each hurdle makes me a stronger yogi, a more compassionate human and a smarter businesswoman. Yoga kept me healthy and sane in truly difficult circumstances. This practice enables me to keep evolving, personally and professionally, with intelligence, conviction and soul.
Alright – so let’s talk business. Tell us about Urban Yogi – what should we know?
As Urban Yogi, I offer specialized guidance in self-healing through Yoga Therapy and Reiki.
Yoga Therapy is an ongoing process that is customized to the individual. Using Yogic techniques, we work together to prevent or reverse pain and dis-ease while promoting quality of life. Reiki, a Japanese term for “universal life force energy,” is essentially a way of relaxing, thus promoting the body’s natural healing capabilities.
What sets Urban Yogi apart from the booming Yoga scene in San Diego is the personalized quality of my offerings. I work with one person at a time, unless I’m training a group of people. This ensures that individual needs are met in a safe and effective way that may not be possible in a group class environment.
I specialize in one-on-one sessions with clients that safely shift patterns of imbalance to reveal the underlying vitality and wellbeing that resides within all of us. I use the tools at my disposal to bring out the wisdom within my clients, which knows exactly what’s needed, and what to do. Nothing I suggest is as powerful as true inner guidance!
Together, we strategize on ways for them to integrate their findings into daily actions in order to promote sound health and a new quality of life. I’m personally known around town for my vibe, my trainings, and my style of teaching. I’m a joyful person, so I manage to have a lot of fun with this. I go deep, but I stay lighthearted.
I’d like to be so successful in teaching people these tools that I go out of business. “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” There is a deep hunger for healing and meaning in the world today, and I aim to satisfy it, one belly at a time.
Is there a characteristic or quality that you feel is essential to success?
I think that being grounded sums up the qualities that most contribute to my success. To me, this includes self-care, without which I can’t do my job. It also means understanding the demands of business and delivering accordingly to the people you work with. Lastly, grounding myself in the practice of Yoga, and letting everything else grow from there.
- Signature Offering: Yoga Therapy & Reiki Session ($120/90 min session, or $330/3 sessions)
- Yoga Therapy Session ($100/75 min session, or $270/3 sessions)
- Reiki Session ($90/75 min session, or $240/3 sessions)
- Address: 1202 Kettner Blvd., Suite B. San Diego, CA 92101
- Website: www.urbanyogisd.com
- Phone: 858-336-3023
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/susanaurbanyogi/
- Facebook: https://www.facebook.com/susanaurbanyogi/
- Yelp: https://www.yelp.com/biz/urban-yogi-san-diego
T. Brian Jones