Today we’d like to introduce you to Tasia Hernandez.
Hi Tasia, we’d love for you to start by introducing yourself.
I started Moody Babe Lashes recently during the pandemic. It was something that I always wanted to do but never made time to focus on but during the pandemic, I just felt called to take that first step and start. I was so scared when I made my first big purchase from my vendor in China but I knew that I had to do it. I had to go after my dream. I knew I wanted the entrepreneurial life and that I wanted to make a big impact on the beauty industry while supporting my favorite cause domestic violence. Every time you purchase a pair of Moody Babe Lashes 10% off all my sales will go to a battered women shelter. For me, confidence is everything. I’m all about girl power and uplifting my fellow queens. I want every women to know that she is beautiful, capable and strong. I lost one of my best friends to domestic violence and the aftermath of that. I always wish I knew what was going on beforehand so I could have did anything to pull her out of that situation. That experience made me want to pay it forward and commend any women bold enough to take back her life before the worst possible situation could occur and that’s someone losing their life. I know my purpose is to give back.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’ve had vendors not delivered as promised. Ex: give good quality item first time and second order be so bad I couldn’t sell because my reputation was on the line and it wasn’t a reflection of my brand. Some lashes I loved but weren’t a hit. Getting business credit has been hard so I’ve been personally investing my own money which takes longer to expand.
Thanks – so what else should our readers know about Moody Babe Lashes?
I love to be able to uplift queens and gas them up to live life by their own rules. It’s always my pleasure to help them express themselves through makeup. Our minks are 100% real and cruelty-free and were know to have the best wispy styles but we also cater to all your lash needs and help you protect your investments with our super cute magnetic cases.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
I learned that those subscription sign-ups paid off and email marketing is where it’s at. Those are your target audience and loyal buyers. Those are the people who think your product is dope and are willing to pay. If the whole social media falls off that will keep you afloat.
- $15 minks
- Email: Moodybabelashes@gmail.com
- Website: Moodybabelashes.com
- Instagram: Moodybabelashes