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Meet Terry Morgan Norwood

Today we’d like to introduce you to Terry Morgan Norwood.

Hi Terry, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My professional aspirations started as a newly married Navy wife providing resources to command families. As we moved around the world, I worked with military leaders and national organizations as a family advocate. In this role, I helped families understand their rights and benefits and how to utilize resources. Little did I know that my diplomacy, communication, and organizational skills would instill over 30 years of community advocacy and public service.

After my husband retired from the military, I continued to support military families in the San Diego Area. As my local network and children grew, my interests branched into education. I knew that with my vast network and some initiative, I could influence the next generation. The next ten years, I served as: PTA President, District Advisory Council Rep, Planning Board member, RB Community Foundation board member, and Director of Neighborhood Watch. This opened opportunities to impact thousands of local children and their families, educating them about resources and opportunities. The key is understanding my strengths which are stewarding meaningful introductions and encouraging the people I was serving along the way. My approach may be conventional, when in fact, I think outside the box and apply different tactics to situations based on the tools and relationships available to me.

I wanted to have a bigger impact. My community needed a change and I wanted to make a difference. So, I ventured into politics…why not? I started as a volunteer coordinator, shifted into event management and campaign manager, even running for office myself.

My journey did not lead to being an elected official, however, the doors kept opening and my network kept growing. Currently, I am launching a new business, The Evolving Company, and managing a non-profit resale shop, Rise Resale. I know I bring value to my work and want my business to highlight my strengths and funnel them into resources that can have a positive impact in the community.

With my experience as a military spouse, mother of two and community advocate, I want to empower others for their next adventure in life!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting your own business always has its set of challenges. It’s your mindset and how you traverse those challenges that define your success. I personally thrive on social interaction and building relationships, my company was structured to reflect a similar mindset. The pandemic forced me to quickly adjust and restructure how my business would be portrayed. I learned new technology, marketing strategies, and sourcing for my products and services. A positive mindset, passionate prayer, and personal relationships keep me going through trying times.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
The Evolving Company’s mission is to provide environmentally friendly products and educational services to help individuals live an extraordinary life. My services include management of events and refurbishing products. The intent is to inspire creativity and encourage repurposing. My passion is to strengthen communities and bring people together so both can thrive!

My blog encapsulates my personal experiences, local opportunities, and repurposing products.

Organizing creative atmospheres, I specialize in weddings, dinner parties, and craft shows. As a Grad Nite coordinator, fundraiser, and campaign volunteer manager, my experience offers an array of opportunities.

The products I offer are designed with environmental consciousness in mind. I call them specialty baskets. A gently used purse becomes the ‘basket’ that holds theme related items, such as spa accessories. I shop at resale stores and collect unwanted items from friends.

My store is meant to encourage people to give intentionally whether it is their time or our specialty products. Recycling for a better world is done through compassionate repurposing of items and loving all things. Ok, maybe not coconut.

To encourage further recycling, last year, I helped found R.I.S.E., a 501(c)3 non-profit created to serve as a community hub offering Resources In Support of Empowerment. The Rise Concept just opened a resale store, Rise Resale, in Rancho Bernardo that offers affordable shopping and resources to help at-risk youth, survivors of human trafficking, and challenged veterans. For more information, check out our website

I asked family, friends, and co-workers what sets me apart from others. I have my own opinion, but I wanted to know what other people thought. This was a scary question to ask, the answer was confirming. Their response, “You care too much.” That may be to my detriment, but I can live with that.

When someone comes to me with an idea, I evaluate the possibilities. Now that I am older and more mature, I listen and determine whether my brainstorming is requested. It’s harder than it seems. I know since working with so many people over time that empowering is the best gift you can give.

I give every task 200% every time. Yes. This is crazy but you will not be disappointed with my time and service. I encourage local resources so that the experience can continue well beyond our first interaction.

My network of people and resources is vast because I care about strengthening our community.

What’s next?
Oh, the possibilities are endless, and I can’t wait to explore! I have a few big dreams on the horizon:

I hope to have a venue for my personal business that feels like a gathering place. I will offer classes in person as this is beneficial to our well-being. The information shared will be presented by myself and community members, again, collaborating making for stronger local businesses. Virtual classes will be offered as needed. This is easy to do now and I have learned from some great mentors how to make a virtual experience more personal and fulfilling.

My venue will also offer my specialty baskets with one of the courses showing you how to create one with your personal touch. There might be a field trip to the Rise Resale Shop to scout items to repurpose. After all, that is a big part of my personality, finding the value in something or someone and offering second chances.

I look forward to hosting special celebrations as well. Growing up my family gathered every weekend to eat, drink, and be merry. Life had complications but we managed to dance the blues away even if for a little while.

The Evolving Company specializes in inspiring others to live an evolutionary life by caring for themselves and the world they live in with the Dig-Evolve-Thrive intent.

Strengthen yourself through exercise while you DIG;

Let the warmth of the sun give you the energy to EVOLVE;

So that you can THRIVE.

I will continue to evolve. Life is too short not to. SUBSCRIBE and evolve with me. The best is yet to be. -The Evolving Mother


  • Specialty Baskets-priced from $25 to $65 range
  • Specialty Planners-$6.95 each
  • Specialty Cards-$1.50 each
  • Special Event Services-$25 per hour with a flat fee negotiated

Contact Info:

Image Credits
Let’s Frolic Together Lauren Norwood Taborda

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