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Meet Tim Suski of Rush Cycle in La Jolla

Today we’d like to introduce you to Tim Suski.

Tim, can you briefly walk us through your story – how you started and how you got to where you are today.
After attending college in San Diego I was able to secure a great job in the corporate world. It allowed me to travel often, live a fast-paced life and earn a great paycheck. It offered security and there was a lot of room to grow within the company – it was providing everything I thought I wanted our of a career. As I was approaching my second full year with the company, I realized I still had a little voice in my head every single day that was telling me I needed to strike out on my own and build a business I was passionate about. Side note – if you have this itch or voice as well, it will never go away until you try to satisfy it lol.

At the time (2010) I was living in LA and received a call from my best friend Corey (know each other since we were 14), he had just taken an indoor cycling class and was immediately addicted. He then proceeded to hound me for about two weeks until I would go take a class, I finally walked into a studio in Brentwood and completely understood why he was so attracted to the workout/experience. We ended up meeting for coffee that week and in a caffeine-induced frenzy we scribbled ideas in our notebooks and walked away with a silent understanding that our lives were forever going to change.

We spent the next six months perfecting our business plan, then decided to quit our jobs and move to San Diego so pursue the hopes of opening up our first Rush Cycle location. What started as a single 25 bike indoor cycling studio in La Jolla CA (2011), has exploded in popularity and has now grown into one of the fastest growing indoor cycling franchise brands with 15 new studios in development for 2017 (Major markets include: San Diego, Orange County, San Francisco, Denver, and Houston.)

**While we were opening up our very first location, we lived above the cycling studio in an apartment so we could live, breathe, eat and sleep the business we were building. All we had were our mattresses, which were on the floor, and a storage room filled with all of our belongings which consisted of only surfboards at the time. We often talk about how we miss those days, but we definitely made sure to enjoy it while it was happening.**

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not, I don’t think I know one entrepreneur that would call their story a smooth road lol. Apart from taking the initial risk of pursuing our dreams with no previous experience and moving our lives to San Diego at the age of 25, we faced a lot of adversity.

We made a lot of mistakes, whether they were financial, operationally, growth etc. but we were always able to learn from them and find a solution. I think that is really important to know, those tough days will always come when you start a business but it is how you react to those situations that will make or break your business.

Alright – so let’s talk business. Tell us about Rush Cycle – what should we know?
Rush Cycle is a rapidly growing franchise fitness brand that strives to provide the local community with most efficient cardio workout while maintaining a premium level of quality, intimacy and convenience. Dimmed lights, fun music and the best instructor lead classes provide an adrenaline packed experience that delivers results for the body and mind.

Over the past two years Rush Cycle has an overall studio growth of 100% year over year, and will continue its rapid expansion with an expected 60 new studios to be in development by the end of 2018. With our rigorous franchisee selection process, our elevated instructor training program and on-going support system we are poised to ensure franchise success.

Mission: Our main focus as a lifestyle brand is to invest in the happiness of our clients and with community building being at the center of our ethos, we believe fitness should be fun, inspiring and create positive change within each market.

Our 45- minute “Rush Ride” delivers a heart pumping, community driven experience with each class carefully choreographed by a certified Rush Cycle instructor. Not only does Rush Cycle provide a low impact, cardio workout but we also focus on strengthening your core through upper body exercises using hand weights.

Is there a characteristic or quality that you feel is essential to success?
Quality, Focus and People: We believe that each Rush Cycle studio should provide a safe, non-intimidating atmosphere that creates a synergy amongst our staff, instructors and clients. Our commitment to a smooth, gratifying in-studio experience ensures we maintain our focus on delivering a high level of customer service and hospitality. The Rush Family philosophy governs our approach in aiming to be held to the same standards as customer-centric companies like Lululemon, Nordstrom, Patagonia, Nike etc.

Invest in Talent: Investing in recruiting, hiring and training our internal talent has been a major cornerstone of Rush Cycle’s success. We have hosted 10+ proprietary training programs where we have had 30+ rock star graduates who have gone on to to inspire our Rush community, pack classes and help our riders reach their fitness goals together. We are deliberate about hiring people we know will provide exceptional customer experiences, bring passion to others lives and strive for greatness within the studio.


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