Today we’d like to introduce you to Tonya and Walter Turner.
Tonya and Walter, can you briefly walk us through your story – how you started and how you got to where you are today.
I began my career in 1983. Before opening Che Bangs Salon, I worked in 3 different types of salons:
Hourly (haircuts only), Commission ( sit all day and hope for a client. No client no pay), Booth rental (same premise as commission except at the end of the month you owe the owner money)
The one thing All these types of business had in common was the lack of support for the stylist and the lack of customer service for the client. They were run more in a quantity than quality. There was no training that included how to keep the client or how to run a successful salon.
In 2006 I studied and received my American Board Hair colorist certification, also at that time I became an educator for an American based hair color and chemical service company. I traveled throughout the United States teaching new and established stylists upcoming and fundamental techniques.
During my travels, I recognized the same business practices that have been the staple of the salon world for 20+ years, no changes, no real advancements business wise.
In 2007 I opened Che Bangs, and it was and is my goal to break the cycle. So I offered my stylist an hourly base, while they built their clientele, then they are moved to the commission but the difference being the hourly is still there in case their commission doesn’t equal to hourly, so a net of sorts. There is also a bonus scale which goes to 55%. I also have a client service advertising manager that’s sole purpose is to bring clientele into the salon, teach stylist the art of old-fashioned customer service and how to retain the clients they receive.
We have in-house training. We pay for outside classes as well and as a team, we travel to one out of state hair show a year. Che Bangs is 100% focused on the client and the stylist’s success. We work as a team, we support each other, we cheer for each stylists success
In the 10 years of opening, Che Bangs Salon has won numerous awards for Best Salon, Best Manicurist, Best Business. We have been featured on San Diego news channels, and newspapers. We also focus on our community. Che Bangs has donated time, money and services to groups such as. Elisabeth Hospice, The well-being for seniors, the Polanski group for children, the humane society, North County Schools, Churches, Soccer and many other community reach programs
I am proud of our salon and our employees. We have an above average percentage of retained clientele, some of our clients have been with me for 30 years.,and the best client satisfaction around.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No business is smooth sailing. I would say my biggest struggle has been within the industry itself. The mindset of the stylist. The unrealistic assumption they are going to make bank immediately, the lack of understanding of commission, hourly and rental. A stylish look at a commission rate of 60% and thinks well that’s a great deal. And yes, it is if you have a clientele but 60% of nothing is nothing. Renting your own space gives you the ability to run your business the way you want. Unless again you don’t have any clients. And the number one misunderstanding. Taxes. You have to do your own taxes, your own supplies advertising compete with the stylist next to you.
I wish I could make more stylist understand the pitfalls of all this because if they understood then I believe cosmetology wouldn’t have such a high rate of licensed stylist not working, not to mention not even finishing cosmetology school.
The other challenge has been the industry itself. It preaches money, ego and success but not the foundations of business 101.
Alright – so let’s talk business. Tell us about Che Bangs Salons – what should we know?
We are a full-service salon. Hair, nails, facials. I am a stylist/esthetician as well as an American Board Certified Colorist.
I am most proud of our team. We work together, support each other, help each other and cover each other without the slightest thought of losing a client to another stylist.
We are set apart by many things. I would say Total client appreciation.
Read our reviews. (Smile)
Is there a characteristic or quality that you feel is essential to success?
Attention to detail. Team effort. Realization that being a stylist is a career
- Address: 985 woodland parkway #118 San Marcos 92069
- Website: Chebangssalon.com
- Phone: 760-740-2264
- Email: email@example.com
- Facebook: Facebook.com/chebangssalon/