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Meet Trailblazer Alexandra Rae Danell

Today we’d like to introduce you to Alexandra Rae Danell.

Thanks for sharing your story with us Alexandra Rae. So, let’s start at the beginning and we can move on from there.
I grew up with horses on the Central Coast of California. We lived thirty minutes outside of town in the country. Farms were a part of the scenery on the drive home and you were likely to get stuck driving behind a tractor. My days consisted of anything outdoors and you couldn’t pay me enough to stay inside.

When it came to picking a major at Cal Poly SLO, the only thing I wanted to study was Agriculture Business. My first job out of college was with a carrot farm. It was there I gained more knowledge of the industry and realized that I wanted to do more than sales. I wanted to use my creativity in the produce industry and that’s when I started Harvest Joy!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Absolutely not. At first, it felt like I was going nowhere. Then, I’d get one or two people reaching out to work with me. I still have a long ways to go and have a hard time not comparing myself to other people. It can be easy to go down that rabbit hole. I’ve been trying to stay true to who am and I keep thanking God for the little blessings he throws my way.

Some advice from me would be to find a mentor in the industry you want to succeed in. They will be a good sounding board and connect you with the right people. Finding them can be tough, so to start out it can be as simple as collaborating. Then stay in touch with that person and eventually you will be able to bounce ideas off of them.

We’d love to hear more about Harvest Joy.
There is a story behind every farm. I am a content collaborator passionate about learning that story. I help farms capture and convey the hard work they put into growing their harvest from the ground up. My goal is to elevate the industry and brands through the content created. Harvest Joy built a growing audience of followers who want to know the story behind each farm and the food they grow.

Do you recommend any apps, books or podcasts that have been helpful to you?

Entre Leadership
Skimm’d from The Couch
Ideas with Intention

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Image Credit:
Alexandra Rae Danell

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