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Meet Trailblazer Chanel Cook

Today we’d like to introduce you to Chanel Cook.

Chanel, can you briefly walk us through your story – how you started and how you got to where you are today.
Almost 4 years ago, I took a calligraphy class with Taryn from Twinkle & Toast. I was at a point in my life where I wanted to do something for myself and lettering was always something that I’ve been interested in. After her class, I kept up with it. I practiced, bought tools and materials, figured out what worked and what really didn’t. I loved the creative freedom it allowed me from my 9-5 job, something that I could call my own. I started with friends that were getting married and opened up an Etsy shop for some smaller craft items and prints. I wanted everyone to feel like they could have a piece of calligraphy in their home. It’s certainly grown from there, but it’s been such a fun and wild ride!

Has it been a smooth road?
Absolutely not! I started and still run this business on the side of my full-time job. That job has since changed a couple of times, but I’ve always had something else occupying my time. I’ve over promised and under delivered a few times. Staying up way too late to finish something for a client that I was charging too little for or promised a finished piece too soon. At one point, I was trying to be everything to everyone. I was pretending like a full-service business but only putting in half the work. This year, and something I wish I would have discovered earlier is to always be honest with yourself. It’s so easy to say yes to everything because you want to be involved or noticed. At some point, you’re going to be burned out on what you’re doing and your business won’t be the same anymore.

We’d love to hear more about Dixie On Dallas.
As a calligrapher, I pretty much stay in the wedding industry, but also run an Etsy shop! I sell home decor, prints, and pre-made wood signs for weddings. My main focus is day-of signage but with a graphic design background, I’m capable of working on all ranges of wedding stationery. I have a pretty true-blue country style that’s really taken off in the last couple of years, but a theme that I’ve always loved. My favorite pieces to create are the timeless classics that couples can feature in their homes after their wedding. I’m usually working on place cards, seating charts, and venue signage and I’ve been working a lot with acrylic, leather, and florals this year which has been so much fun to experiment with. I’m also known for my shop bunny, Dixie. She’s the mascot of the company and gets more love on social media than most of the weddings I post about! She’s been around since the beginning and who my business is named after! She passed away this year, so it’s been hard without her, but this is her legacy and one that I’m proud to carry on in her name.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
I’ve been so fortunate to have worked with so many incredibly talented ladies. This industry has a fierce love behind it and it’s been amazing to watch some of my favorite designers collaborate together! I’ve been so fortunate to have so much support from other women in the industry. We are a force to be reckoned with and I don’t think there’s anything we can’t do!

Contact Info:

Image Credit:

Bryan Miller Photography, Pura Soul Photography, Analisa Joy Photography, Life.Film, Tenth and Grace, Chanel Cook

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