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Meet Trailblazer Desiree Ignacio

Today we’d like to introduce you to Desiree Ignacio.

Desiree, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started wow_macarons in 2014. My daughter at the time was a senior in high school who wanted to make extra money selling macarons to the students. I told her that I would learn to bake the French pastry. After 8 months of experimenting with recipes, temperatures according to the seasons, I finally mastered them. My daughter was no longer interested in selling macarons which lead me to post them on social media and selling them at home. I now supply SD Boba in National City and Mj’s Yogurt in Chula Vista.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The only struggle I have is being a one woman show for wow_macarons. That being said, my days consist of baking every day for most of the day. Macarons can be very time to consume which also comes with those bad baking days.

The days that I rarely take off, I find myself baking and experimenting with new flavors. So, my advice would be to work hard, love what you do and have fun with it. All that put together will show in your work.

Alright – so let’s talk business. Tell us about wow_macarons – what should we know?
I specialize in French Macarons. I’m most proud of wow_macarons in the variety of flavors. The flavor list is up to 70+ as of right now. And, I plan to keep on adding even more new flavors. I believe having as many flavors as I do, that alone sets me apart from others.

wow_macarons is also known for the variety of designs/shapes instead of the standard round shaped macaron.

Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
Starting my own small business seemed extremely confusing. When it came to me having to get a business license, I did some research online and came across ” SCORE”.

Score offers free mentoring to establish a business in which I took a advantage of. They will match you with a mentor who has a background and experience in your industry.

Contact Info:

  • Email:
  • Instagram: wow_macarons

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