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Meet Trailblazer Heather Binns

Today we’d like to introduce you to Heather Binns.

Heather, please share your story with us. How did you get to where you are today?
I’ve actually been involved in fitness since I was a child as an athlete in school but officially got involved career-wise in 2006 when I first became a Certified Personal Trainer. I worked in the corporate world for over ten years and bounced around from job to job, trying to find something that I would truly enjoy doing day in and day out. After each workday, I would go for a run with friends or workout at the gym on my own. Back then, it was mostly guys in the weight room and I was usually one of the only women in there with them lifting weights. I remember watching what they did and copying it since I had no idea what I was doing, but I really enjoyed feeling strong, tough and powerful.

One day a friend of mine suggested I become a personal trainer. I researched the position online as I rarely paid attention to them at the gym and decided to try it out. A well-known big box gym was hiring, so I submitted my resume, went to an in-person interview and got hired on the spot with absolutely no experience. It’s kind of scary that I was probably hired based on looking healthy and fit, but it was the start of my new career in the health & fitness industry and I have been here ever since!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being in the health and fitness industry is definitely not easy. Most fitness trainers only last 1 to 2 years before leaving and embarking on another career. It’s a highly competitive industry with a trainer, coach, or gym on what seems like every corner, especially in larger metropolitan areas such as Los Angeles, California, where I am located. No matter what industry you’re trying to embark on, you have to really be 100% committed to your venture; otherwise, it may not work, and even when you are 100% committed, it may not go as planned. But that’s one of the exciting parts of being an entrepreneur. In order to be successful, you have to learn from your mistakes, treat failure as an opportunity, and know why you are in your current career path.

A trainer needs a trainer and a coach needs a coach! So finding a mentor, consultant, or coach to help you on your journey is vital. Sometimes it can be someone you look up to or someone who has the industry knowledge and experience that you don’t possess yet. Maybe someone who meshes well with what you’re trying to do and can provide you with a different outlook. Either way, having a support system is key!

We’d love to hear more about Renov8 Fitness.
As a Health and Fitness Strategist, I am on a mission to inspire people to shatter self-imposed glass ceilings to reach their fullest potential and unprecedented levels of fulfillment. One of the most sought-after experts on physical transformation, I’m best known for helping people shed fat and becoming strong to uncover their athlete within.

I am blessed to be voted one of the top five personal trainers in Los Angeles four years in a row and one of America’s PremierExperts®, a designation I earned in recognition of my personal accomplishments and expert knowledge in fitness. My private fitness coaching center, Renov8 Fitness, was also voted one of the top gyms in Los Angeles, providing its clients with a motivating, close-knit atmosphere in a fun and non-intimidating environment both online and in-person.

As a speaker and presenter, I’ve appeared on the KTLA morning news, CBS Channel 8 news, Every Way Woman Talk Show and featured in Spartan Life Magazine, VoyageLA Magazine, Los Angeles Sports & Fitness Magazine, My Fox LA’s HOTLIST, the Money For Lunch Radio Talk Show, and the Financial Safari Radio Talk Show. After spending more than a decade working in the corporate world, I began my health & fitness career in 2006. Through a combination of persistence and trial & error, I successfully converted my once part-time side hustle into a full-time six-figure business. With a plan, a strong belief in my talents and a deep desire to be my own boss, I left my high-paying corporate job to realize my dream of helping others improve their lifestyle through fitness – something truly dear to my heart.

As the Owner and Founder of Renov8 Fitness, LLC, I use my “form-perfectionist” qualities to coach a myriad of clients in North America as well as internationally via my live online and in-person coaching programs. I also focus on business development training and strategic coaching for emerging health & fitness entrepreneurs and established business owners. I truly endorse the adage of making a living doing what you love day in and day out.

I am also proud to be a best-selling author and Quilly Award Winner from The National Academy of Best-Selling Authors for my book Results Fitness. Published in 2012, the book offers “a wealth of amazing, effective, and clinically-proven advice” and was #1 on under Exercise and Fitness.

To speak of my business acumen, I’ve garnered consultations, lectures, and trainings with many formidable companies including Disney, Nike, Kaiser Permanente, Leukemia & Lymphoma Society, Anthem Blue Cross Blue Shield, American Heart Association, Los Angeles County Sheriff’s Department, Maxim Health Systems and many more.

In addition, I am a competitive athlete in a variety of disciplines with podium finishes in triathlon, trail, road, and obstacle course races. I have a great amount of determination and grit, along with a driven personality. I always try to give my best effort and that’s confirmed by my clients often remarking on my inspiring words and actions, thoroughness, and practical yet motivating approach to both business and life. I fully embody my role in increasing education and application of health & fitness around the world.

When I’m not helping clients and entrepreneurs optimize their lives, I enjoy spending time with my husband, two children, three grandchildren, and three fur babies in Southern California. I truly make an effort to bring passion to everything I do and aim to inspire others to become their absolute best self.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
Of course! Anything we put our mind to 🙂 We, as women, are so powerful and it just requires courage to take action and excel in our true strengths and improve upon our areas of opportunity. I truly believe that we are positioned for anything that sparks passion within us, versus just picking a handful of specific industries or positions. One thing I would like to see, however, is more women holding leadership roles within our country.

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