Today we’d like to introduce you to Iveth Ruso.
Iveth, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born and raised in San Diego. I’m a very passionate and driven person, looking to continuously grow as a professional dancer and entrepreneur.
My dance career started as a young 4-year-old, taking dance classes with my older sister in our home. Music and dance runs in the family, so I was introduced to it really young. Starting as a theater jazz dancer, I kept learning other styles including hip hop, ballet folklorico, jazz-funk, heels, salsa, bachata and even some singing. By the age of 16, I started booking professional performances.
Some of the highlights in my dance career have been, first, getting recruited as a Cheerleader for Xoloitzcuintles Club Tijuana. Additionally, in 2017, I won first place representing UC San Diego for the pro-am bachata division at the Next Generation Congress. My newest achievement is that I got a contract to teach for a dance studio, Salsa Brisa, in Maastricht, Netherlands. This is very exciting for me since I get to share my dance knowledge with international students.
As for my career, I wanted something were I can combine my passion for fashion, modeling, and traveling. Therefore, I created Solaine Designs, an online store of beachwear and accessories. My goal is to make more than a brand, a community, that inspires and supports other women towards having a healthier lifestyle and advocating for self-growth.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Nothing worth having comes easy. I’m a very ambitious person and love imagining things I can do or who I can become. However, actually working towards my goals always has more obstacles than expected. My biggest struggle is that I want to do too much at once, overwhelming and over-working myself. I had to learn the importance of rest, recovery and reflection.
My biggest advice is to learn to prioritize goals. There is power in writing them down, and planning on how to get there. From there, work every day on making baby steps, and slowly getting closer to where you want to be.
My second piece of advice is to surround yourself with positive and supportive people. There is nothing more empowering than positive vibes! Also learn how to listen to yourself, if your body needs rest, time-off, sleep, or better food, help yourself first!
Alright – so let’s talk business. Tell us about Solaine Designs – what should we know?
Solaine Designs is a luxury swimwear and accessory brand, offering an adventurous twist to traditional beachwear. Our community is one of driven individuals from around the world who, like our designs, embrace uniqueness in fashion and self-love.
I’m a huge advocate for health, fitness and self-growth, and created Solaine Designs as a platform to communicate that with other women. We are here to inspire, motivate and support each other towards our personal and professional goals.
Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
Attend local events, support your peers with their own projects, and ultimately, you’ll build a network that will advice and support you as well!
- Business Website: https://www.solainedesigns.com
- Personal Instagram: https://www.instagram.com/
- Business Facebook: https://www.facebook.com/
- Business Instagram: https://www.instagram.com/
Josh Mitchell Photography, Robbie Thoreau Photo, Spencer Ryan Photo