Today we’d like to introduce you to Jennifer Wright.
Jennifer, can you briefly walk us through your story – how you started and how you got to where you are today.
I was working full-time as a pharmaceutical rep when I had my first child in 2008. I started blogging on the side as a hobby, mostly focusing on beauty product reviews. I started receiving a ton of free samples and thought it was so much fun to try so many new products. After my second child was born in 2012, I was forced to leave my full-time job due to a back injury. I had more time to devote to blogging and decided to take it more seriously. I began receiving monetary compensation in addition to the free samples and was making 5 figures within a couple of years.
Social media has long been a part of my blogging success and my focus the past few years has been on Instagram. About a year ago, I started to realize that I was making the same money for a single Instagram post that I was making on an entire blog post, which often included 3-4 photos and 500+ words of text. For me, Instagram is much less work and it was worth changing my focus. I do still blog occasionally, but my Instagram account has become my main source of income. I also recently started running several Instagram accounts for a winery in Temecula which has been a fun new challenge!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I think any type of job where you work from home comes with tremendous pros and cons. I love being around my kids constantly and never missing a single performance, activity, doctor’s appointment, etc. However, my kids don’t think I work, so that’s a big challenge. My “office” is typically my kitchen island, so it can be tough to concentrate when I have juice being spilled and food exploding in the microwave while I work. I have this lovely office with a huge desk from Pottery Barn, but my husband works from home now too so he stole it!
The other challenge I have is keeping up with changes. Whether it’s new social media platforms, new photo equipment, new conferences to attend, new hashtag strategies, every day there is something new to learn. Every time I think I have it down, something throws me for a loop. I’m not the best at adapting to new things but I’m trying to be better with it! You can’t just keep doing things the same way and expect better results, you always have to learn and grow when it comes to blogging and social media.
Alright – so let’s talk business. Tell us about Stylishly Social – what should we know?
I’ve become highly focused on Instagram and running sponsored posts for brands of all sizes. Although I started out in the beauty niche, mostly focused on skincare, I really enjoy posting about all of the various things I enjoy. This ranges from food and beverages to travel, parenting, style and more. I work with both local and national brands and even collaborate occasionally with a few of the big theme parks in SoCal. I do try to keep my Instagram feed as authentic as possible though, so there will always be a high ratio of organic content to sponsored content.
Do you recommend any apps, books or podcasts that have been helpful to you?
Social media apps are my life! I love using apps that help to make my posts better, like photo editing apps and Instagram scheduling apps. I just bought a new phone as part of a sponsored post and am in love with the dual lens camera. The phone takes amazing photos, which means I don’t have to lug my big camera bag around much! I’m all about convenience.
- Website: http://www.stylishlysocial.com
- Email: email@example.com
- Instagram: http://www.instagram.com/stylishlysocial
- Facebook: http://www.facebook.com/stylishlysocial
- Twitter: http://www.twitter.com/stylishlysocial
Matty Fran Photography