Today we’d like to introduce you to Larissa Miller.
Larissa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am the founder of PI, a brand that started on a dream to “continue infinitely in the direction of your dreams”.
It all started back in 2015 when I quit my job to live my dream of traveling the world. I was uncertain of what I might discover but I knew that whatever it was – it was going to be great.
I first had the idea for PI when I was in Pai, Thailand. I thought PI would be the perfect name since it has such a magical meaning.
Fast forward a few months and I’m living in Bali!
Bali is a beautiful gem with so much to offer, and with me being from California, I was naturally drawn to the ocean. I picked up diving and fell in love when I swam with a sea turtle for my very first time!
However, diving also showed me a closer look into the harsh reality of what life is like under the sea. With coral bleaching, dynamite fishing, and pollution visibly causing a problem in the ocean it was obvious that this was where I needed to help.
After swimming in the ocean, I went looking for a seamstress to create some magical yoga pants.
Believe it or not, it was a taxi driver who introduced me to my seamstress! I was inspired by how she started her business from scratch. She was very ambitious and showed me it was possible to start a business of my own and to empower other women by working together.
Since then, the message of women empowerment has become deeply rooted in the PI mission and to this day she and her daughter still make the pants.
At this point, the idea of starting a business seemed like an unattainable dream, but I asked myself this question. “If I could start any business, what would my intentions be?”
I knew that if I was going to start a business, I wanted to create a brand with strong support and foundation. I wanted it to have morals, a mission, an intention.
My intentions were clear. To create a conscious brand that would empower women, contribute to conservation, and inspire myself and others to pursue our dreams.
These morals have become infused into our missions to:
1. Empower Women and Men to Feel Comfortable & Confident on and off their yoga mat
2. Save the Sea Turtles! We proudly donate 10% of net profits back to sea turtle conservation
After that, it all happened so fast. Within 2 days we had a sample made and within a month I was on my way with 100 pairs of yoga pants and thinking to myself “How on earth am I going to sell this many pants?!”
I decided to end my year-long journey and made it back home to San Diego, California (the land of good wifi) to upload the product photos and create a website. Shortly thereafter, the website was launched and PI was officially online!
The following year I launched our Crowd Funding Campaign with the hopes and dreams of becoming an international brand.
Today, PI can be purchased around the world in the USA, Canada, UK, Bali, Australia, Mexico and continues to infinitely expand… thanks to you. 🙂
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I would refer to the entrepreneurial journey as something more like a roller coaster than a road! There are major ups and major downs, but you never lose unless you quit.
My biggest advice is to leap, and the net will appear. Give your desires a true chance and start before you are ready! The two major reasons why businesses fail is because they either fail to start or they fail to pivot when they encounter roadblocks.
We’d love to hear more about PI YOGA PANTS.
We are most proud of the fact that everything we sell is handmade with the intention to empower women of all shapes, sizes, and ages to feel comfortable & confident on their yoga mat. A lot of women face insecurities when it comes to their body and sometimes these perceptions of themselves can actually prevent them from doing yoga, or following their dreams!
Our goal is to encourage women to feel confident and comfortable enough to do yoga and to follow their dreams. The symbolism of PI, like the math number that goes on forever, is to continue infinitely in the direction of your dreams.
I am also very grateful for the opportunity to donate 10% of net profits back to sea turtle conservation efforts! I love sea turtles and the ocean and giving back this definitely added more value to the work we do. It’s a very humbling experience to be hands-on with these conservation projects and giving back in this way makes the whole thing worthwhile.
Which women have inspired you in your life?
My Mom has always inspired me because she is an entrepreneur herself!
She didn’t really start with much in life. She was from the country in upstate New York and her Dad grew his own garden to feed the family. She never got a college degree but she never let any of that stop her.
When she turned 18 she moved to the city, San Diego, and started a life of her own. After having 2 kids (referring to me and my brother!) she pursued an online business selling on eBay turning rags to riches.
Since then, she has become a successful entrepreneur not only though her persistent approach to making money in alternative ways but by diversifying and maximizing her investments.
It has taught me that being an entrepreneur can be great, but making wise and consistent investments is really where the earnings compound.
- Save 15% online when you use code SUPPORT at www.piyogapants.com (offer expires Dec. 31, 2019)
- Are you a woman run start-up that gives back to conservation? Contact us! We would love to collaborate and help you get started! Email firstname.lastname@example.org
- Interested in wholesale? Visit www.piyogapantswholesale.com
- Website: www.piyogapants.com
- Email: email@example.com
- Instagram: @piyogapants
- Facebook: @piyogapants
- Twitter: @piyogapants
Larissa Miller, Ravyn Reed, Sarai Mora, Eric Rosso